Tuesday, May 27, 2008
  • Nielsen: One In Five Homes Still Not Ready For Digital

    With less than nine months before the U.S. television industry converts to digital broadcast spectrum, 22% of households are still either completely or partially unready for the conversion, according to findings of a report scheduled to be released today by Nielsen Co. The report, a version of which was released to clients last month (MediaDailyNews May 1), concludes that 9.4% of U.S. households are completely unready, and that the transition risks a significant number of TV viewing hours being displaced begging on Feb. 17, 2009, when the nation's analog-only sets will go dark. ...Read the whole story

  • Tried & True: NBC Launches New Season In Fall

    NBC will make the unusual move in not using its big-rated Summer Olympics as a launch platform for its new season shows. Instead of running in the last week in August, after the Beijing Olympics have been completed, the network will premiere shows in a typical mid-September/early October jumping-off point. The big change is putting highly touted "Kath & Kim" in its high-profile Thursday night comedy block at 9:30 p.m., getting a lead-out from "The Office." ...Read the whole story

  • Eloqua: Marketers Cut Print, Boost Online Spend

    U.S. marketers say they will be cutting print and boosting online ad spending over the next three years, according to a survey by Eloqua, a Canadian-based company that helps marketers increase lead generation and customer acquisition with integrated campaigns, including online and offline components. ...Read the whole story

  • Deal Makers: Clear Channel Financing Secured

    One of the largest leveraged buyouts in history came a step closer to completion last Friday with the news that the six-bank consortium has fully funded the $17.9 billion acquisition of Clear Channel Communications by Thomas H. Lee Partners and Bain Capital Partners. ...Read the whole story

  • Will NBCU and Time Warner Marry?

    Those pesky Time Warner-NBC Universal merge stories won't go away. With NBC in the ratings basement and Time Warner flush with billions in cash from its spinoff of its Time Warner Cable division, such merger talk is natural. ...Read the whole story

  • Returning Champ: Fox TV Ratings Take '08 Victory Lap

    To no one's surprise, Fox took another season victory this year. To almost everyone's surprise, other networks drifted farther behind. Fox was the only network to improve on last year's numbers, averaging a 4.1/10 rating among 18-49 viewers. But its strength was deep beyond the usual suspects. ...Read the whole story

  • 'Jonesing': TBS, Def Jam Feel The 'Payne'

    It's the pleasure/"Payne" principle. TBS has partnered with Def Jam Records and singer Chrisette Michele to promote Tyler Perry's "House of Payne." The campaign for the sitcom features a new song, "I Gotta Love Jones," by the Grammy-nominated Michele, which will be featured in on-air spots and ancillary promos. ...Read the whole story

We're Looking For A Few Good Insights - About You

MediaDailyNews, in collaboration with the Carat Digital Exchange, and OTX Research, is fielding a survey of the media technology and consumption habits of media industry professionals. The goal is to compare the insights with comparable OTX ...More

  • Future Of Music: Paid For And Free

    2008 will be remembered with 1999 as a pivotal year in the digital music revolution. The wide-ranging movement, which includes artists, major labels and entrepreneurs, is pushing new and creative ways to appeal to fans in ...More