Wednesday, May 28, 2008
  • Sunday Showcase: MRC Rolls Out CW's Schedule

    Analysts had speculated that MRC paid anywhere from $10 million to $15 million for the rights for CW's Sunday night for a year. The slate will include two hour-long dramas, a half-hour comedy and an hour-long reality show. Advertisers will be integrated into the programs almost immediately. ...Read the whole story

  • Kissing Cousins: 'Nashville Star' Airs On NBC, CMT

    NBC will re-air its country music "American Idol"-style competition on Viacom's CMT--a cable network devoted to that part of the jukebox. "Nashville Star" will also air Fridays, starting June 20, on the Peacock net. ...Read the whole story

  • Clear Channel Sues Over Tribune Hire

    Clear Channel Radio is suing the Tribune Co. for misappropriation of trade secrets in connection with Tribune's recent hiring of Andy Friedman, previously the vice president of news, talk and sports at the radio giant's online music and radio division. ...Read the whole story

  • Rainbow Ups Female Muscle With Revamped WE Site

    Rainbow's WE network said it is launching a redesigned Web site offering a range of Web-only video content. The re-launch comes as NBC Universal is trying to create a potent web of advertiser options to target women with its Bravo, Oxygen and iVillage brands. ...Read the whole story

  • CBS Wins Memorial Day Ratings

    The summer TV season is officially here--but already it's not providing any sunnier times for the networks. CBS won prime time on Memorial Day with reruns--up against plenty of original programming on the networks. CBS' comedy block continued to earn solid ratings numbers, with its highest numbers coming from "Two and a Half Men." ...Read the whole story

  • Site Seen: URLs Prove Valuable In Print Ads

    Magazine Publishers of America is set to release a new study showing that including URLs in magazine ads drives readers to advertiser Web sites. The analysis of 833 print ads in seven magazines, performed by VISTA's print effectiveness rating service, showed that ads with Web addresses were up to three times as likely to drive readers to a Web site, depending on the magazine category. ...Read the whole story

  • G4 Offers Series On Xbox

    G4, the Comcast network targeting young men with a hunger for technology, said it would offer series on Microsoft's Xbox system for download, including "Code Monkeys." ...Read the whole story

Media X: Stupid Does

Bring up the subject of emerging media, and you all start panting like Paris in a chihuahua kennel. You've handed your agencies' steering wheels to a new generation of tech "evangelists," 2.0 versions of the dotcom ...More