Thursday, June 19, 2008
  • Nielsen To Debut Out-Of-Home Viewing Data

    Nielsen's long-awaited service to track out-of-home viewing will begin yielding data later this summer. The system offers the tantalizing prospect of measuring viewing in bars, hotels and workout gyms--something networks have argued they don't receive credit for from advertisers. ...Read the whole story

  • Oprah's OWN Names President: Robin Schwartz

    An executive with experience in production at a Hollywood studio and NBC has been tapped as the second-in-command at the new Oprah Winfrey Network, set to launch next year. Robin Schwartz, most recently president of the studio behind Fox hits "Malcolm in the Middle" and "The Bernie Mac Show," takes over the same role at OWN. ...Read the whole story

  • Top Execs At Hachette, Hearst Exit, Streamlined Ops Expected To Follow

    Jack Kliger is stepping aside as CEO of Hachette Filipacchi Media as of Sept. 1, ceding the role to Alain Lemarchand, previously the COO of Lagardere Active, which owns Hachette. Also, Victor F. Ganzi is stepping down as president and CEO of the Hearst Corp. ...Read the whole story

  • Lifetime Entertainment Prez Resigns

    Susanne Daniels is leaving as president of entertainment for Lifetime Networks, to spend more time with her family. Daniels helped lead the network's turnaround in ratings, improving in almost every demographic, and was instrumental in getting the hit "Army Wives" on the schedule. ...Read the whole story

  • MSLO Names Reece VP, Broadcast Sales

    Martha Stewart Living has tapped a former Yahoo executive for a key sales post. Orlando Reece becomes vice president, broadcast sales. The company's most prominent outlet is Martha Stewart's syndicated daytime show. ...Read the whole story

  • PWC: Magazines, Out-of-Home Will Grow, Newspapers Slow

    The outlook is grim for newspapers in the United States in the near term, according to PricewaterhouseCoopers' Global Entertainment and Media Outlook, which contains forecasts for media from now to 2012. On the positive side, consumer magazines and radio are expected to hold their own, with modest growth in the U.S., while out-of-home will continue its recent surge. ...Read the whole story

  • Dramas Drive DVR Playback, 'Heroes,' 'Lost' Lead Pack

    High-rated shows don't mean high DVR playback. But for the most part, dramas--of any type and size--will have viewers time-shifting more than average. In particular, science-fiction-type dramas get a bigger percentage of their viewers from DVR playback--this according to a study by Magna Global. The best of these are "Heroes" and "Lost." ...Read the whole story

  • Dear Diary: Nielsen Scraps Phones, Shifts To Address-Based Methodology

    Nielsen Wednesday unveiled plans to transition the methods it uses to recruit its paper diary ratings samples, shifting to one that utilizes the addresses of prospective panel households beginning in November, and scrapping its old method of utilizing a "random digital dial" telephone recruiting system. ...Read the whole story

  • NBC Pleases 18-49s With 'Talent'
  • Implosion: Newspapers Down 12.8% In 1Q
Brandtique: 'American Gladiators,' Universal's 'Incredible Hulk'

As the recent upfront has shown, marketers still love traditional spots. It would appear the dip-toe-in-water approach to branded entertainment is not limited to marketers with limited budgets. Nonetheless, experimentation comes easier when an advertiser has ...More