• IPG, Omnicom Agreement Clears Path For Cohen To Begin OMD Role

    Any legal issues that could have prevented the new head of OMD's U.S. operations from starting his job as announced have been resolved. And Alan Cohen, a former top Initiative executive, has been in the high-ranking position since the first week of June, according to OMD. ...Read the whole story

  • Nielsen Lights Sony's Fuse: Integrates TV, Online Ratings With Brand Data -- Magazines Are Next

    In a move that has the potential to shift the way advertisers buy television and online advertising ads, the Nielsen Co. today will unveil the latest in an ongoing series of so-called "fusion" research products that integrate data from disparate media and brand research. The latest product, which was created for Sony Pictures Television, fuses audience ratings data from Nielsen's TV and online surveys with the product purchasing data from Nielsen's HomeScan panel to create a unified view of what TV programs and Web properties consumers use and what brands they buy. ...Read the whole story

  • Triton Buys Jones Media Group

    Triton Radio Networks is beefing up its programming and sales portfolio with the acquisition of Jones Media Group. The deal, announced Friday, gives Triton control of Jones Radio Networks and Jones Media America, an ad sales rep firm ...Read the whole story

  • Invision Launches Web Capacities To Simplify Cross-Platform Ads

    Invision, the 15-year-old provider of software helping TV programmers manage and process their inventory, is launching similar capabilities in the online arena. The company's DealMaker system helps programmers from NBC Universal to the Tribune local stations group. It even has applications for the radio business. ...Read the whole story

  • Gannett Gets a Little Cozi

    Gannett has purchased a minority stake in Cozi, a Web site that allows families to communicate and coordinate schedules. The deal will give Gannett readers access to Cozi via the Internet and mobile devices, including various features like virtual family calendars, shopping lists, blogs and instant messaging. It will also allow Gannett to integrate local event and business listings into the feature, increasing exposure for local advertisers. ...Read the whole story

  • Change They Want: University Net Creates Socially Conscious Shows

    The University Network (TUN), which has a presence on more than 280 campuses across the country, is launching programming in late summer focusing on socially conscious artists. The initial 10 segments of "BeFree" will feature hip-hop stars Pharoahe Monch and Hasan Salaam. ...Read the whole story

  • Go Local: Media Networks Adds 4 New Titles

    Beginning in September, Media Networks, Inc. adds four new titles to its roster: Men's Journal, Entertainment Weekly, People and The Week. All will be incorporated into MNI's target ad packages, letting advertisers penetrate local markets on a ZIP code-specific basis. ...Read the whole story

  • Dial R For Reeling Radio Revs

    Radio underperformed even the most pessimistic predictions on Wall Street in May, with an 8% drop in revenue compared to the same month last year, according to the Radio Advertising Bureau. Although radio watchers knew trouble was coming, the bigger-than-expected May drop lowers the chances of an early recovery for radio after a year of revenue declines. ...Read the whole story

  • ABC Files Brief To Oppose Indecency Ruling For 'NYPD Blue'

    ABC late Friday said it filed a brief in federal court as it attempts to reverse an FCC decision in which it paid a fine for accusations that a 2003 episode of "NYPD Blue" violated the agency's indecency rules. ...Read the whole story

  • 23 Groups Ask FCC To Regulate Product Placement

    A coalition of 23 advocacy and consumer groups Thursday urged the Federal Communications Commission (FCC) to adopt a Notice of Proposed Rulemaking (NPRM) on product placement and product integration. The group maintains both are done too frequently, turning broadcast television shows into infomercials. ...Read the whole story



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