Beverly Hills, Calif. -- ABC will start a major image on-air promotional campaign for its fall shows, featuring its big programming stars and other … Read the whole story

The latest figures from Nielsen show that DVR penetration has climbed to 25% of U.S. homes--up 5% from nine months ago, as cable and … Read the whole story

The last two years have seen a proliferation of advertising targeting air travelers in transit, the ultimate captive audience. Soon, it will be hard … Read the whole story

T-Mobile has signed as the sole sponsor for Monday's episode of ABC's daytime talk show "The View," where the live broadcast will feature the … Read the whole story

As the Tour de France heads to more mountaintop stages, viewing has climbed--especially among young men--on cable network Versus, which airs the three week … Read the whole story

The Advertising and Marketing International Network, a consortium of 65 agencies around the world, has signed a deal making Mediamark Research and Intelligence the … Read the whole story