BEVERLY HILLS, CALIF. -- NBC is still the fourth-place network, and Jay Leno, the No. 1 late-night comedy show, is still leaving "The Tonight … Read the whole story

BEVERLY HILLS, CALIF. -- NBC's plan to measure the entire Beijing Olympics media usage will not exactly be familiar for TV advertisers. For each … Read the whole story

Nielsen research shows that global ad spending climbed 4% in the first quarter, even as an economic slowdown accelerated. Yet much of the growth … Read the whole story

SAN FRANCISCO -- Behavioral marketing could grow from around $700 million in 2007 to roughly $10 billion in the next five years, a roughly … Read the whole story

Turner Broadcasting has tapped former CNN executive Jon Diament to shift roles and head sales for its sports properties, which include Major League Baseball … Read the whole story

Hallmark Channel is launching the net's first online series August 15 to promote its roster of family-friendly original movies, as well as Hollywood films. … Read the whole story