• Omnicom Cautiously Optimistic: Posts 5% Rise In 2Q by David Goetzl

    Omnicom executives said Tuesday that the company posted nearly 5% in organic growth in the second quarter, even as traditional media spending declined in the area. Propelling the growth was an increase in below-the-line marketing services. ...Read the whole story

  • MRI Buys Starch, Enhances Print Ad Metrics by Erik Sass

    Mediamark Research and Intelligence is expanding its magazine research business with the acquisition of Starch Communications, a sister company also owned by the GfK Group, with an eye toward providing detailed, issue-specific measurement of individual print ads. ...Read the whole story

  • Air Waves: Robinson Radio Net Launches by Fern Siegel

    Robinson Radio is making waves. An ad agency specializing in direct response radio, the company has launched Robinson Radio Networks. The new entity is an ad firm that produces and places long-form audio infomercials. ...Read the whole story

  • CW's Morningstar Now Bats For MLB Sales by Wayne Friedman

    Senior advertising executive Bill Morningstar, who spent over a decade at The CW Network and its predecessor the WB, will be the head of advertising sales for the new Major League Baseball network, according executives close to the companies. ...Read the whole story

  • Once Is Not Enough: CBS Scores With Reruns by Wayne Friedman

    If you're keeping score, the theory that some reruns are better than originals --especially in the summer--works. CBS is a big fan of this programming strategy--and it works for its dramas and its comedies. ...Read the whole story

  • Media X: Imagine That by Jack Feuer

    Anybody know where I can buy a shotgun? I'm going to need it the next time I see, hear or read a story that uses ... ...More

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