Tuesday, July 29, 2008
  • Starcom Cuts Ratings Deal With Twentieth TV

    Starcom USA and syndication distributor Twentieth Television have signed a deal that will guarantee ratings for the agency's clients, based on a day and date viewer measurement. Starcom says it's an industry first. Shows include "Family Guy," "The Morning Show with Mike and Juliet," "Cristina's Court," "Boston Legal" and "House of Payne." ...Read the whole story

  • IPG Seals Navic Deal, Beefs Up Spot Placement

    Just a month after Microsoft Corp. bought Navic Networks, it has made a deal with MediaBrands, the media division of The Interpublic Group's media units. IPG's agencies and their respective clients will have access to a variety of Navic's products, including its national media service, Admira. ...Read the whole story

  • MGM Launches This TV Channel, Strong On Kids' Shows, Movies

    Looking to exploit the vast and, to date, unused local digital TV spectrum, Metro-Goldwyn-Mayer Studios and Weigel Broadcasting have launched a new TV network, called This TV. ...Read the whole story

  • NY State Of Mind: FiOS Comes To Manhattan

    Some 300,000 homes in New York City have access to Verizon's telco TV service this morning--a clear challenge to cable. Verizon indicated Monday that it's moving forward with some success toward offering its FiOS service in other major cities. Clearly, telco TV is here to stay. ...Read the whole story

  • Journal Register Risks Default, A.H. Belo Makes Big Cuts

    In a sign of how dire things have become for the newspaper business, The Journal Register Co. announced it had struck a deal to delay interest payments to several banks until the end of October. The company also hired a "chief restructuring officer" to help management navigate its financial morass. JR de-listed its stock, trading at four cents a share, from the New York Stock Exchange. ...Read the whole story

  • 'Mad Men' Ratings Easily Topple 2007

    The season two premiere of AMC's "Mad Men" reaped the benefits of a year's worth of watercooler talk on Sunday, with total viewers and 18-to-49 ratings exceeding 2007's summer-long performance by striking margins. ...Read the whole story

Why Is Stuart Elliott Shilling For Canadian Club?

Imagine my surprise when I clicked on my Facebook newsfeed Monday morning and found an ad featuring my friend and yours, Stuart Elliott, shilling for Canadian Club! I had no idea The New York Times was ...More