• Interpublic Reports Strong Results, Expansion In Mid East, Northern Africa by Joe Mandese

    Interpublic this morning announced strong second quarter results and a major expansion in the Middle East and Northern Africa. The parent company of Initiative and Universal McCann reported revenue of $1.84 billion, an 11.5% increase over the first quarter of 2007. Organic revenue increased 6.3% during the same period. ...Read the whole story

  • Viewers See Online As 'TV Replacement' by Wayne Friedman

    New research suggests up to 20% of TV viewing occurs online, and that in some cases, those viewing levels are higher than levels via DVR playback. The new data comes from Integrated Media Measurement Inc. For the first time, notes IMMI, a significant portion of the online audience for prime-time episodic content is not watching some portion of the show on television. ...Read the whole story

  • Viacom's Forecast: Eyes On Cable by David Goetzl

    Viacom's CEO painted a dim picture of the scatter market Tuesday, indicating that it lost steam in May and the slowness continues. On a conference call with investors, Philippe Dauman said scatter spending saw the reins pulled in midway through the second quarter--and it hasn't regained its strength. ...Read the whole story

  • Dentsu Launches DCI, New Animation Unit In U.S. by David Goetzl

    Japanese advertising conglomerate Dentsu, which has been seeking to increase its U.S. footprint, will move into the domestic market with its TV production operations. The company said it is launching a unit to develop Japanese-style animation here. ...Read the whole story

  • Pop Quiz: AP, CNN Win Earthquake Coverage Race by Erik Sass

    In today's online news cycle, a few minutes can make a big difference for competing news sites reporting breaking news. The best way to empirically compare their speed and agility is to measure their reaction time to a sudden unexpected event, like the magnitude 5.6 earthquake that rattled Southern California yesterday. And The Associated Press led the way. ...Read the whole story

  • Newspapers: Good News Online, Bad News Overall by Erik Sass

    Newspapers' Web sites continue to grow--with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That's over 40% of all Internet users in the United States. The problem? Newspapers can't monetize their online traffic near the level necessary to offset ongoing print losses. ...Read the whole story

  • RPA Debuts Branded Entertainment Unit by David Goetzl

    Independent agency RPA, with high-profile client Honda, is making branded entertainment a more permanent part of its media operations. Steve Rossmann joins the agency from Hollywood's Gersh Agency as Branded Entertainment Manager, heading the unit within a unit. ...Read the whole story

  • Newhouse News Service Shutters After 47 Years by Fern Siegel

    Newhouse News Service, a Washington-based bureau that fed national news with a local twist, is shuttering after the November election. ...Read the whole story

  • Nielsen: Most Americans Ready For Digital Conversion by Wayne Friedman

    Nielsen Media Research now says that as of July, just 9.3% of U.S. TV households are completely unprepared for the changeover to digital TV signals come next February. This is down from a 10.5% number in January. ...Read the whole story

  • Media X: Mad in the U.S.A. by Jack Feuer

    What do Millennials really think about marketing and politics and pop culture" They are fueled by rage. This is a root cause of why they ... ...More

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