• Addressable TV Ad Developer Hits Target, Creates Open Standard For Advertisers by Joe Mandese

    In what could be a major breakthrough for the burgeoning addressable TV advertising marketplace, a leading developer has created an open standard that will enable advertisers and agencies to easily and seamlessly integrate any method they use to target TV viewers, and then have those ads served to specific dayparts, programming genres, geographic zones, or even individual households. The breakthrough, which comes from a software application written by addressable TV advertising developer Visible World, allows advertisers to utilize any source of data they use to define their consumer targets, and then have those ads served to any platform capable of ... ...Read the whole story

  • 'Home'-less: Hachette Closes Shelter Title by Erik Sass

    The slowing economy has claimed another big consumer magazine, with Hachette Filipacchi's announcement that it will suspend publication of Home magazine after its October issue. The news did not come as much of a surprise, in light of the steep downturn in the U.S. housing market, which has hit shelter titles hard, along with a secular decline affecting the magazine business overall. But it does raise the possibility that more shelter titles will go under before the end of the year. ...Read the whole story

  • Allan To Head MediaCom Worldwide by David Goetzl

    The head of GroupM's UK operations will take over global operations for one of the umbrella group's agencies. Stephen Allan, CEO of GroupM UK, becomes Chairman-CEO of MediaCom Worldwide. ...Read the whole story

  • Alpha Bail: Brownridge Exits As 'Maxim' Publisher by Erik Sass

    Kent Brownridge is stepping down as CEO of Alpha Media Group, which publishes Maxim and Blender magazines. He will be succeeded by Stephen Duggan, formerly Alpha's CFO, and Glenn Rosenbloom, formerly the COO, who will serve together as co-CEOs. Brownridge will remain with the company as chairman. ...Read the whole story

  • New LA Times Publisher Upbeat, But Watch Out by Erik Sass

    Eddy Hartenstein, formerly the boss of DirecTV, sounds optimistic about his new role as publisher and CEO of the Los Angeles Times. In a story quoting him Monday, Hartenstein assured employees that Sam Zell, the new owner of Tribune Co., was giving him wide latitude in running the newspaper, meaning he wasn't appointed to make more personnel cuts. Still, there could be some big changes in store for the beleaguered Southern California daily ...Read the whole story

  • Verizon Lures Viewers With Fishing Network by David Goetzl

    Verizon's telco TV service has begun offering a 24-hour network devoted entirely to fishing to its New York-area customers, including those in parts of the five boroughs. WFN: World Fishing Network is now available in HD to FiOS service subscribers. ...Read the whole story

  • Cosmo TV Ups Canadian Distribution by David Goetzl

    Hearst's international Cosmopolitan TV network, carrying the brand of one of its flagship publications, has increased its distribution to some 5 million homes in Canada -- at least for the time being. Versions of the channel are available in some 20 countries. ...Read the whole story

  • Circuit City Aids Digital Transition by David Goetzl

    Looking to help sales and provide a public service, Circuit City has set up a toll-free line to provide information to consumers who may be concerned about the impact of the digital transition next year. ...Read the whole story

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