• Media Drives Strong Half For WPP, Digital Accounts For 25% Of Total Revenues by Joe Mandese

    Citing media services as its strongest area of growth, WPP Group this morning reported a 14.3% increase in revenues to $6.2 billion for the first half of 2008, on a billings surge of 11.8%. WPP, the largest buyer of media in the world and the parent of MindShare, Mediaedge:cia, MediaCom, Maxus and brand agencies including JWT, Y&R and Grey, said that after adjusting for currency exchange rates, its "like-for-like" revenue growth was 4.3%, which it said was comparable to 2007 results and admirable given the relative slowdown in the global economy and advertising industry. ...Read the whole story

  • Ad Gold: Only 3 Advertisers Score Big Olympic Recall by Wayne Friedman

    NBC's Olympic rating success hasn't meant big success for a wide range of Olympic advertisers in terms of TV commercial recall. Only Coca-Cola, McDonald's and Visa were standouts for viewers in terms of commercial recall with many other Olympic marketers way down the list. ...Read the whole story

  • Nielsen: Obama Beats McCain In Net Audience, McCain Airs More Cable, Radio Ads by Wayne Friedman

    Heading into the national conventions, Democratic presidential candidate Barack Obama had an overall unique Internet audience that continues to be twice as large as Republican candidate John McCain, according to The Nielsen Company. ...Read the whole story

  • Consumers, Advertisers Feel Economic Crunch by Erik Sass

    Politicians may debate what constitutes a recession, but there's no question that the slowdown is hitting both consumers and advertisers in their pocketbooks. That's the gloomy conclusion of four reports released in the last couple of weeks by the National Research Network, the Conference Board, Worldwide Partners, and Sanford C. Bernstein and Co. ...Read the whole story

  • NBC: Olympic Ratings Slow Down by Wayne Friedman

    NBC's Beijing Olympics still dominates the prime-time scorecard--although hitting its next-to-lowest viewing levels on Wednesday, the 13th day of the sporting event. ...Read the whole story

  • Arbitron Rx: Placed-Based Health Videos by Erik Sass

    Approximately 90% of people who see advertising in health care venues can recall an ad delivered by those media, including both health care workers, patients and visitors, according to a new study by Arbitron performed for the Health Media Network. This result includes the impact of both media and place-based video. The HMN ads included both posters and spots inserted into content on digital televisions around health care facilities. ...Read the whole story

  • Mag Bag: MPA, Meijer Test Big Newsstand Promo by Erik Sass

    One of the nation's largest retailers is partnering with the Magazine Publishers of America to test an innovative newsstand promotion. Meijer will offer consumers $2 off their next purchase when they buy two magazines at any of its "super-center" retail operations in Indiana, Illinois, Kentucky, Michigan and Ohio. All 1,800 magazine titles carried by Meijer are included in the special offer ...Read the whole story

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