Madison Avenue's media elite are responsible for billions of dollars in advertising budgets that can make or break the new and emerging consumer media … Read the whole story

The Association of National Advertisers, in a recent survey of its members, said 53% of marketers intend to reduce marketing budgets. Moreover, some 87% … Read the whole story

Addressable TV advertising is critical for advertisers, allowing them to target viewers based on their interactions with programming and commercials. Two companies -- BrightLine … Read the whole story

2008 hasn't been kind to the radio business, with total revenues down 5% in the first half, to $9.86 billion, and 6% in July, … Read the whole story

The Ion network is set to introduce a rebranding along with its altered lineup early next month. The move is part of its efforts … Read the whole story

Wal-Mart is getting into the political fray, launching new TV ads to coincide with the Democratic and Republican National Conventions. The retailer is using … Read the whole story