Thursday, August 28, 2008
  • Aegis Beats Industry During First Half, Digital Approaches One-Third Of Media Total

    Propelled by strong growth in media services - especially digital media - Aegis Group this morning reported first half results that beat those of its major global agency competitors. With an organic revenue growth rate of 8.2% during the first half of 2008, Aegis outperformed Havas (+8.0%), Interpublic (+5.8%), Omnicom (+5.6%), Publicis (+5.4%), and WPP (+4.3%), and turned in margins that would make its competition green with envy. ...Read the whole story

  • Media Kitchen Cooks Up Digital Buying Exchange, Spins Off New Business

    Toronto-based agency holding company MDC Partners is spinning off a digital media management company that was incubated within its New York-based The Media Kitchen unit. The new company, dubbed Varick Media Management, a reference to Media Kitchen's address at 160 Varick Street in Manhattan, is based on an open online exchange structure that will enable marketers - and presumably other agencies - to trade digital media buys in "real time" across a variety of online exchanges, ad networks and Web sites. ...Read the whole story

  • TNS Rejects WPP Bid--For Now

    The head of market research company TNS came out swinging Wednesday, arguing that WPP's attempted takeover is at least partly rooted in WPP's own uncertain prospects. CEO David Lowden also suggested WPP is attempting to capitalize on financial turmoil to acquire his company at a below-value price. ...Read the whole story

  • CBS Radio Shuffles Execs, Goodman Targets Digital

    In a move that reflects the growing importance of digital revenues to radio's bottom line, CBS Radio is reorganizing its top management. David Goodman, the head of CBS Radio's digital media group, will now focus exclusively on digital strategy, including its close alignment with AOL Radio and the roll-out of a new video platform. ...Read the whole story

  • Tivo, 'EW' Partner To Showcase TV's Best

    TiVo has teamed up with Entertainment Weekly to highlight the magazine's "What to Watch" recommendations. TiVo will automatically record the suggested shows and debut the new service this fall. ...Read the whole story

  • Sour Note: Music Mags Suffer Revenue Declines

    Wenner Media's appointment of a new publisher for Rolling Stone, Will Schenck, is drawing attention to the woes of music magazines in 2008. With a few exceptions, this year's soundtrack for music magazines is a sad melody--maybe even a funeral dirge. Almost all the big mainstream music titles have seen ad pages fall, regardless of genre, and several are resorting to increased use of verified circulation to make their rate base. ...Read the whole story

  • Lifetime Adds Parents Site, Taps New Digital Exec

    On a day that Lifetime announced its first-ever acquisition in the online arena, the company said it has tapped an executive to head all digital sales. Jen Duddy, the national sales director at iVillage, joins Lifetime in the newly created position of vice president, digital ad sales. ...Read the whole story

Obama In Social Spaces

Barack Obama has become such a dominant cultural presence that most newsstands could pass as campaign souvenir shops, but just two years ago he wasn't even on our radar. His rapid and unprecedented rise was in ...More