• Murdoch: Good Time To Get 'Bigger Share' Of Cable by David Goetzl

    News Corp. chief Rupert Murdoch indicated Wednesday that he's from the invest-and-wait school--rather than pull-back-and-hope--when it comes to riding out an economic downturn. Citing cable channels as a principal growth engine, Murdoch said they now offer a "great chance ... to get a bigger share." ...Read the whole story

  • CBS' Moonves: Political Ads Will Save 4Q by Wayne Friedman

    Major TV network executives say advertising at their respective local TV stations remains a tough business--but one executive said a silver lining comes with political advertising. CBS Corp. President/Chief Executive Officer Les Moonves expects $150 million in political ad revenues in the fourth quarter will be funneled into its local stations and affiliates in the next several weeks. ...Read the whole story

  • Bad News, Everybody! More Hits for Newspapers by Erik Sass

    Market woes hit the industry--again. Newspapers took another round of blows this week with tandem announcements of more job cuts at McClatchy, an employee lawsuit at Tribune and the likely closure of the Newark, N.J.-based Star-Ledger in January. ...Read the whole story

  • ESPN: Big Hike In Out-of-Home Football Viewers by David Goetzl

    ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday that "Monday Night Football" on Sept. 8 saw viewership jump some 10%, when people watching in bars and hotel rooms were added to the traditional on-air figure. ...Read the whole story

  • Gamers Next Frontier For Political Ads by Tameka Kee

    Video games could be the next frontier in political advertising, according to new data from a Pew Internet & American Life Project study. The research, which surveyed over 1,100 youths ages 12-17, found some distinct correlations between their game play and civic activities. ...Read the whole story

  • Scripps Adds Inventory, Gets 'Loser,' 'Queer Eye' by David Goetzl

    For years, Scripps executives said they had an aversion to acquired programming, citing the benefits that come with producing and owning what they air. That philosophy has changed, albeit with less high-profile outlets than the flagship Food Network and HGTV. Now, the Fine Living Network will begin airing syndicated versions of NBC's "The Biggest Loser" and Bravo's "Queer Eye for the Straight Guy." ...Read the whole story

  • CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX by Wayne Friedman

    Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this month, CBS will promote seven shows with specific clever messages displayed on the hangers. ...Read the whole story

  • Nielsen: Rise In Mobile-Only Phone Users by Wayne Friedman

    The trend toward mobile-only phone consumers is growing, according to a new Nielsen Company study--partly due to a weakening economy. Currently, 20 million households--about 17% of the country--rely completely on a mobile phone for their communications needs. ...Read the whole story

Follow MediaPost