• Nielsen: Ad Spend Down Slightly, TV Bright Spot by Wayne Friedman

    In the first half of the year, cable networks and syndicated TV advertising were the two media bright spots in a period that saw U.S. advertising sink 1.4% overall, according to Nielsen Monitor Plus. ...Read the whole story

  • MediaBank Readies Interactive TV Buys by David Goetzl

    The CEO of MediaBank, which provides systems allowing buyers and sellers to conduct automated transactions, said Thursday the company has the technology in place to process interactive TV ad buys. One catch: advertisers aren't ready to use the system. ...Read the whole story

  • On Location: Nielsen Debuts Out-of-Home Service by Erik Sass

    Nielsen formally launched its new division for measuring out-of-home video with the unveiling yesterday of Nielsen On Location Media. On Location's measurements will essentially combine traffic estimates from Nielsen InStore and a variety of other quantitative data. ...Read the whole story

  • Fox Seesaw: Dramas Up, Comedies Down by Wayne Friedman

    After a good opening night for its dramas on Tuesday, Fox tripped up on Wednesday with its two comedies, both losing 20% of its ratings in their respective second outings. Both "Do Not Disturb" and "'Til Death" fell under a 2.0 rating mark among 18-49 viewers. ...Read the whole story

  • Mag Bag: 'Rachael Ray' Cooks Up Success Promo by Erik Sass

    Experiential marketing is increasingly popular with magazine publishers seeking to make their titles into multi-platform brands. The latest initiative comes from Everyday with Rachael Ray, which is bringing its advertisers' products to Super Suppers, a national retail chain of 144 do-it-yourself venues. Super Suppers allow consumers (mostly women) to cook up to a month's worth of prepared meals for the freezer without the hassle of grocery shopping or cleanup. ...Read the whole story

Brandtique: GM's Saturn, 'Runway' by David Goetzl

GM was the first advertiser to commit as a sponsor of Discovery's new Planet Green network, according to an interview of Discovery VP of Programming ... ...More

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