Wednesday, September 24, 2008
  • 'Collateral Damage:' Ad Spending Falls At Steepest Rate Since 2001

    Ad spending across the major U.S. media fell at its steepest rate since the industry's last recession in 2001, according to new data released this morning by ad tracking service TNS Media Intelligence. Spending across the media tracked by TNS MI fell 3.7% during the second quarter of 2008, reflecting the worsening of the U.S. economy, and a slackening of demand from major marketers for most major media. Combined with lackluster first quarter results, first half ad spending declined 1.6%. ...Read the whole story

  • Horizon: Market Volatility Opportunity For Advertisers

    Can TV advertisers take advantage of the current volatility and big news of the nation's financial markets? Horizon Media thinks so. As viewers run to financial cable news networks and related Web sites, the media-buying agency says marketers should pounce on opportunities. ...Read the whole story

  • Advertising Week: Verklin Promises 'New Medium of TV'

    David Verklin, the CEO of Canoe Ventures, said some time in the next 24 to 36 months, a consumer will be able to watch an infomercial and buy a product either by charging it to a cable bill or an electronic wallet. And it could bring in billions in advertising for MSOs. ...Read the whole story

  • DirecTV's 101 Makes Fall Season Ad-Free

    Taking a cue from its cable networks, DirecTV's in-house original programming channel "The 101" will launch its new season commercial-free on Oct. 1. It will also add "Crash" to its lineup. ...Read the whole story

  • RIAA: Details Royalty Deal With Online Radio

    Several months ago, the Recording Industry Association of America and other groups representing musicians and studios reached a settlement with online music services concerning royalties for streaming audio and temporary downloads, averting a lawsuit that threatened to disrupt the growth of online radio. This week, the parties disclosed the exact terms of the agreement. ...Read the whole story

  • New Ratings May Be Shaving Points for ESPN

    A week ago, ESPN reported that its season-opening "Monday Night Football" game saw viewership increase by more than 800,000 after those watching outside the home were added to the traditional Nielsen tally. ...Read the whole story

  • Summer Doldrums: Radio Downturn Broadens In August

    The number of markets experiencing revenue declines jumped between August 2007 and August 2008, according to Jim Boyle, a veteran radio analyst with CL King & Associates, who said "this trend is troubling." Last year, approximately 60% of the 46 markets tracked by CL King were down in August, versus 95% of 43 markets tracked this year. ...Read the whole story

  • 'Life' Magazine Resurrected As Web Site

    Life magazine is coming back--again. The title, part of a new venture between Time Inc. and Getty Images, will appear as a Web site, ...Read the whole story

  • CBS Wins First Night, New Season
  • Text Messaging Explodes In U.S.
The Future Of Media: We've Been Here Before

History is full of tales of disruptive technologies, material shortages and the innovations they inspired. Most of these stories had happy endings, with technological change yielding remarkable benefits to humanity. But the current trajectory of print ...More

  • Media X: The Final Countdown

    Would it kill us to think about what to do when facing economic catastrophe? I say it's up to ad agencies, media shops and PR firms to counsel their clients on how to help consumers weather ...More