• Google TV Continues To Bloom, Adds Bloomberg by Wayne Friedman

    On the heels of its big advertising selling deal for some NBC Universal cable networks, Google has added Bloomberg Television to its stable. The finance net hopes the arrangement will expand its range of advertisers. ...Read the whole story

  • GE: NBC Broadcast Ailing, Cable Strong by David Goetzl

    General Electric said Thursday that national advertising is suffering at NBC Universal, an apparent first acknowledgment since the economic crisis began, although cable is strong. Local station groups have said their business is ailing, but companies such as News Corp. and CBS have indicated that their broadcast networks are not experiencing any softness. ...Read the whole story

  • Advertising Week: The Future Belongs To Creative by David Goetzl

    In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. Strong media plans are only as good as the work. Says Babs Rangaiah: "We have to penetrate the culture." ...Read the whole story

  • Turner: Ad-Supported Cable Booming In 3Q by Wayne Friedman

    Even with the disruptions of last year's writers' strike, television viewing has never been stronger, as the third quarter of this year attests. Turner Research says total viewing average hours per person per week are now at 32.4--up from 31.1 hours in the third quarter of 2007. ...Read the whole story

  • Fly Right: Ads On Airline Trays Enjoy High Recall by Fern Siegel

    Triad Consulting has some advice for advertisers that want to fly right: Advertise on airplane tray tables. Some 79% of consumers could later recall the ads on an unaided basis. ...Read the whole story

  • New Shows 'Knight,' "Gary' Struggle For Footing by Wayne Friedman

    Some networks might put a big asterisk next to the third day of the new season -- all thanks to a 15 minute-President Bush address on the financial markets bailout. Others will take victories where they can get it, like CBS, which scored with "Criminal Minds." ...Read the whole story

  • Mag Bag: Bonnier Buys Working Mother Media by Erik Sass

    Bonnier Corporation is adding to its portfolio of enthusiast and lifestyle titles with the acquisition of Working Mother Media, publisher of Working Mother magazine. The deal signals that Bonnier may not be finished with its run of acquisitions--which began last year with the purchase of most of Time4Media's enthusiast titles, including Popular Science, Field & Stream, Ski and Parenting. ...Read the whole story

Brandtique: 'Seventeen,' 'How To Look Good Naked' by David Goetzl

Reality shows are littered with "The Fashion Shoot," the opportunity for a regular-old contestant to be the center of a spread in an Elle or ... ...More

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