Monday, September 29, 2008
  • Study Finds Voters More Involved With Campaign Media, Dispels Myth That Online Will Swing Election

    Americans appear to be much more involved with campaign-related media than in past presidential elections. But despite the increasing use of Web sites, blogs and social media platforms, they generally remain more skeptical about the Internet as a source of information about the candidates than they do from traditional media outlets. And their No. 1 source of media influence is the most traditional form of all: Word-of-mouth. These are the top line conclusions of a new consumer survey conducted by Publicis' MediaVest unit in the post-primaries period leading up to the general election. ...Read the whole story

  • Even In Olympic Year, NBC's TV Stations Get Hit

    For NBC stations, it was supposed to be a big year--with political advertisers and carriage of the Beijing Olympics. But according to NBC Universal's CEO Jeff Zucker, business conditions are now difficult. He didn't offer many specifics, but admits local TV stations are taking big hits. ...Read the whole story

  • Course Work: Fox Tees Off With ProLink

    ProLink, which offers advertising on screens mounted in golf carts, held upfront presentations in New York Friday, while announcing that a division of Fox would get the rights to sell some of its inventory. ...Read the whole story

  • Hard to Project 'Runway's' Future After Ruling--Same Goes for Lifetime

    A judge's decision Friday casting doubt on whether "Project Runway" will move to Lifetime could force it to do what networks loathe: hand money back to advertisers. Expecting "Runway" to join its lineup, Lifetime sold the show to advertisers in the recent upfront, garnering commitments that are now up in the air. ...Read the whole story

  • NBC Pushes Digital Health, Out-of-Home Initiatives

    NBC's Digital Health Network is expanding its distribution with six new partnerships, including four online and two out-of-home platforms, as well as the launch of a new online video portal. The announcement comes as big video content producers, especially the TV nets, seek greater exposure via the Web and place-based digital networks. ...Read the whole story

  • Frame Media Runs News, Ads In Online Screen Photos

    Those screens that allow people to run a continuous loop of family photos will now include a media suite with advertising. An arm of Interpublic's Initiative has cut a deal with Frame Media to give clients such as Dr Pepper and Lionsgate a presence--running real-time weather, news and sports scores. ...Read the whole story

  • Newspaper-Distributed Health Mags Fight for Ad Pages

    The newspaper-distributed magazine category is entering a golden age of women's healthy lifestyle content. September saw two new launches targeting women over 30 with health-related news and advice. All three hope to cash in on the bonanza of direct-to-consumer pharmaceutical advertising, as well as over-the-counter remedies that helped drive growth in consumer magazine ad pages. ...Read the whole story

  • American Cos. May Be Greener Than Customers

    If environmental issues are not a priority with most U.S. consumers, per a Yankelovich study, why are leading American CPGs, retailers and other companies making growing investments in sustainability initiatives? It keeps their competitive edge -- and can save in billions in operations. ...Read the whole story

  • 'Grey's Anatomy' Kills The Competition
The Future Of Media: Radio

When I was asked to write about the future of radio, I felt I was being asked to step into, chronicle, and pay homage to a house I once lived in that has been renovated beyond ...More