Friday, October 31, 2008
  • CBS Expects 4Q Scatter Bounce, 3Q TV Revs Up 2%

    CBS Corp. says its broadcast network has showed some positive results in the fourth-quarter scatter ad market and minimal cancellations of its June upfront advertising buys. Overall network revs were up 3%. ...Read the whole story

  • Omnicom Launches Mobile Agency

    Omnicom Group is launching a new mobile practice that promises to marry behavioral and mobile marketing. The appropriately named Mobile Behavior agency is intended to help advertisers better understand consumers' mobile behaviors, hopefully leading to more effective use of the mobile marketing channel in conjunction with other media. ...Read the whole story

  • Movie Bonanza: Netflix, TiVo Partner

    For movie lovers, it doesn't get any better. The new partnership between TiVo and Netflix, the online movie rental service, means that more than 12,000 movies and TV episodes can be streamed to the latest generation of TiVo recorders. The service kicks off in early December. ...Read the whole story

  • Hearst-Argyle 3Q Rev Flat, Political Ads Helped

    An "unquestionably" rocky economic climate contributed to flat revenues in the third quarter at station group Hearst-Argyle--but CEO David Barrett offered a stroke of optimism, saying "everything is temporary." ...Read the whole story

  • Obama Infomercials Courted Estimated 33 Mil. Viewers

    Democratic presidential candidate Barack Obama's closely watched roadblock of half-hour political infomercials on seven broadcast and cable networks resulted in a price tag of some 10 cents a viewer--or voter. And the gamble worked. ...Read the whole story

  • Liberty Media Delivers Weak 3Q

    Liberty Media's three core businesses reported weakening operating income results for the third quarter, which didn't sit well with Wall Street investors. Liberty Entertainment group's revenue climbed 21%, but operating income sank 15% for the quarter. ...Read the whole story

  • Nissan Helps Drive Bravo's 'Actors Studio'

    NBC Universal's Bravo network has inked a deal bringing a top-line sponsor to its veteran "Inside the Actors Studio" for the first time. Even as some auto marketers pull in the spending reins, Nissan's Infiniti has signed on with a multi-tiered attachment to the James Lipton-hosted show. ...Read the whole story

  • Ad Prez Close Exits MTVN

    Two years after he was named president of ad sales at MTV Networks, Hank Close is leaving the post at the end of the year when his contract expires. Close will not be replaced as MTVN announced a new sales structure -- with three top executives reporting directly to chiefs of network clusters. ...Read the whole story

  • Mag Bag: Conde, Amex Cut Back
Found: The Missing 50 Million Viewers

NOTE: If you're able to get through this post, I'd like to ask you to visit a website that every American with a passion for numbers (and life), needs to visit. The site's address is ...More