Do you believe that young TV viewers are fast-forwarding through commercials? The short answer is: not always. When it comes to C3 ratings, younger … Read the whole story
For some live, contemporaneous thoughts, opinions and spontaneous analysis surrounding media coverage of tonight's presidential election - or to post your own - go … Read the whole story
Viacom reported a 3% drop in third-quarter U.S. ad dollars Monday, but did not place all the blame on the macroeconomic situation, attributing some … Read the whole story
Omnicom's OMD unit continues a new business roll this week--picking up two major pieces of business, including European media duties for Renault, as part … Read the whole story
The newly merged Sirius-XM satellite radio company has been sued by shareholders of the formerly independent Sirius Satellite Radio--who are accusing top executives, including … Read the whole story
2008 was supposed to be the year everything changed for traditional media, as new, more precise measurements yielded more reliable data about their audiences. … Read the whole story
Higher Olympic and political advertising revenues weren't enough to offset Belo Corp.'s overall downturn in advertising revenues. Belo--which owns 20 TV stations that reach … Read the whole story
The head of the Cox station group, which operates the Fox outlet in San Francisco and ABC station in Atlanta, is stepping down at … Read the whole story