MediaDailyNews
Wednesday, November 12, 2008
  • Lowered Expectations: TVB Revisits '09 Ad Estimates

    For only the second time, the Television Bureau of Advertising is revising its forecasts. Both local and national TV ads are expected to fall … Read the whole story

  • Dentsu Acquires mcgarrybowen, Expands U.S. Footprint

    Tokyo-based agency holding company Dentsu Holdings this morning announced the acquisition of New York-based mcgarrybowen, a relatively hot, but fast-growing agency founded in 2002. … Read the whole story

  • Media X: Why The Sequel Will Suck

    The election results were like the ending to an old-fashioned Hollywood movie. But the sequel isn't going to be much fun. The Bush Administration … Read the whole story

  • 'Protail' Video Advertising Booms Online

    Short-form video professionally produced video clips--content that makes up large portions of sites such as YouTube and Metacafe--is poised to grow 600% to $75 … Read the whole story

  • Asset Swap: WPP Acquires Media Rates Database, Nielsen Expands Global Footprint

    A day after announcing a reorganization giving some of its top executives more global responsibilities, Nielsen Co., announced a strategic exchange of key assets … Read the whole story

  • Radio Obama Reigned During Campaign

    Obama outspent McCain in every medium, including radio. In 2008, the radio biz got an estimated 10% of total broadcast for political advertising, about … Read the whole story

  • Sundance Screens More Sponsorships

    Sundance Channel continues to be ad-free, but since last year, the cabler has sold sponsorships, inking deals with Infiniti and Dell to back a … Read the whole story

  • Clear Channel, Westwood Revs: Sound Of Silence

    Clear Channel dropped 7% in radio revenues in the third quarter, symptomatic of the medium's troubles overall. Westwood One also fell 10.9%. According to … Read the whole story