• Nielsen To Follow The Audio: Jumps Back Into Radio Ratings, Competes With Arbitron by Joe Mandese

    For the past couple of years, the mantra at Nielsen Co. has been to "follow the video." Now it's adding some audio. For the first time in nearly half a century Nielsen will begin reporting ratings for radio audiences in the U.S., going head-to-head with the radio industry's de facto advertising currency, the ratings of Arbitron Co. The move comes as Arbitron is under siege among many of its top customers, as well as civil rights activists in major markets, about concerns over the representative of samples it is using to produce radio audience estimates via its new portable people ... ...Read the whole story

  • Subaru Drives NBC's 'Green Is Universal' by Wayne Friedman

    For its now second annual "Green is Universal" week, NBC Universal has made a major sponsoring deal with Subaru of America. During the week-long event--which features a host of 'green' activities and 'green'-themed TV shows--Subaru will get three 40-second vignettes running as part of featuring talent from the NBC series "Heroes," who give car-related "green" tips. ...Read the whole story

  • Major League Baseball Scores With Out-Of-Home Ad Exposures by Wayne Friedman

    Nielsen Co. says one major out-of-home media company, Arena Media Networks, pulled in 173 million video advertising impressions through in-stadium digital displays for the entire Major League Baseball season. ...Read the whole story

  • Play Out: NYT Shuts Sports Mag by Erik Sass

    The New York Times is halting publication of Play, its quarterly sports magazine, according to FishbowlNY.com, which first reported the news. Editor Mark Bryant said the decision to cancel the magazine was made only recently--in the last month--as a result of the sudden, steep decline in the general economic situation. ...Read the whole story

  • November Sundays Have Something For Everyone by Wayne Friedman

    This November, Sunday night proved on old adage about television: With counter-programming, there's something for everyone. For fans of football, the just-completed big Presidential political scene, escapist soap opera, or wisecracking adult animation, there was something for everyone on the third Sunday of the November sweeps period. ...Read the whole story

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