Tuesday, November 25, 2008
  • Tune In: TV Viewing Up 4.1% In 3Q

    Traditional television viewing keeps climbing -- even as competing platforms grow as well. TV viewing rose 4.1% to 142 hours and 29 minutes per month in the third quarter, a hike of 5 hours and 35 minutes versus the same time period a year ago, according to The Nielsen Co. ...Read the whole story

  • GM Deepens Marketing Cuts, Ends Tiger Woods Deal

    The dramatic cuts in General Motors' marketing efforts continued Monday as the once-dominant carmaker ended a nearly decade-long relationship with the world's dominant golfer. GM said it won't renew its deal with Tiger Woods, a long-time Buick endorser, when it expires at the end of the year. ...Read the whole story

  • SAG Threatens Strike, Producers Resolute

    The Screen Actors Guild is close to a strike authorization vote--but that doesn't necessarily mean a strike. The slow-moving, now five-month-long deadlock over a new TV and theatrical contract seems to be moving toward a strike. ...Read the whole story

  • Local Ads: Falling Revs, Media Peril

    Advertising revenues are expected to plateau or decrease during the recession now underway, but one category--local advertising--will take especially heavy hits, according to analysts. ...Read the whole story

  • Dish TV Gets New Media Metrics

    Dish Network has inked a deal to further use its set-top box data to provide improved performance metrics for advertisers, including via second-by-second viewership tracking. The agreement is with measurement firm Rentrak. ...Read the whole story

  • Seeing Things: NFL Experiments With 3D

    To stay tech-savvy, the NFL will experiment with a 3D version of a game next month in movie theaters, but fans will be on the sidelines. On Dec. 4, the futuristic live feed of the Thursday night San Diego vs. Oakland game will be available to industry executives as part of a test. ...Read the whole story

Diane Mermigas Off This Week

Diane Mermigas will return next week. ...More