January 25, 2023
Tuesday, November 25, 2008
Traditional television viewing keeps climbing -- even as competing platforms grow as well. TV viewing rose 4.1% to 142 hours and 29 minutes per … Read the whole story
Diane Mermigas will return next week. Read the whole story
The dramatic cuts in General Motors' marketing efforts continued Monday as the once-dominant carmaker ended a nearly decade-long relationship with the world's dominant golfer. … Read the whole story
The Screen Actors Guild is close to a strike authorization vote--but that doesn't necessarily mean a strike. The slow-moving, now five-month-long deadlock over a … Read the whole story
Advertising revenues are expected to plateau or decrease during the recession now underway, but one category--local advertising--will take especially heavy hits, according to analysts. Read the whole story
Dish Network has inked a deal to further use its set-top box data to provide improved performance metrics for advertisers, including via second-by-second viewership … Read the whole story
To stay tech-savvy, the NFL will experiment with a 3D version of a game next month in movie theaters, but fans will be on … Read the whole story
