Friday, November 28, 2008
  • New Broadcast Shows Fail To Deliver

    How well are new network shows going this year? Not as well as 2007, or 2006. Broadcast erosion continues to plague the industry--and nowhere is that more evident than with new efforts, which averaged a dismal 2.2 live-plus-same-day rating. ...Read the whole story

  • Katz Picks Up CBS Radio, Entercom

    The demise of bankrupt radio sales rep firm Interep is complete. CBS Radio and Entercom, its last sizeable clients, have signed deals with competitor Katz Radio Group. With CBS Radio's 140 stations and Entercom's 110 stations on board, Katz is effectively the only national radio sales rep firm left in business. ...Read the whole story

  • Hot TV: Dish Launches Pasiones, All-Telenovela Network

    Dish Network, the satellite operator with nearly 14 million subscribers, has launched a DishMexico package of some 50 channels designed to appeal to a U.S. Mexican audience. At least one of the channels will be exclusive to Dish in the U.S. Pasiones, an all-telenovela network, airs 24/7. ...Read the whole story

  • NBA, Globetrotters Shoot For Global Strategy

    The NBA and the Harlem Globetrotters are making the team the unofficial basketball ambassador to the world. The NBA will help plan, promote, and market the Globetrotters' international games and events, building on its sports heritage to extend its brand value. ...Read the whole story

  • 'Dance' Fever: ABC Wins November Sweeps

    With one night to go, ABC all but wrapped up a November sweeps win among 18-49 viewers with a big performance from its strong "Dancing with the Stars" finale. ...Read the whole story

  • Mag Bag: Industry Honors Stewart, Moore

    While no one questions their accomplishments, the timing is terrible. This week, the Magazine Publishers of America and the American Society of Magazine Editors honored Ann S. Moore, the chairman and CEO of Time Inc., and Martha Stewart, the founder and presiding domestic goddess of Martha Stewart Living Omnimedia after weeks of layoffs and magazine closures across the industry. ...Read the whole story

Diane Mermigas Off This Week

Diane Mermigas will return next week. ...More

  • Branded Entertainment Deals Seek Proactive Metrics

    The cancellation of the product-placement-fueled action series "My Own Worst Enemy" should trigger broadcasters and advertisers to seek additional metrics and options for "make goods" on product placement. Brand managers are mandated: Only what gets measured, ...More

  • Brandtique: 'Friday Night Lights,' Vaseline

    This fall, DirecTV has been offering a season of NBC drama "Friday Night Lights" with no ads. It does, however, have a sponsor and frequently touts that the show is "brought to you commercial free by ...More