• Immelt Predicts: NBCU Earns Flat Profits In '09 by David Goetzl

    Expect NBC Universal's profits to be flat to down next year, the CEO of parent General Electric said Tuesday. Jeff Immelt suggested that downward pressure on ad rates at the broadcast operations but strength in cable could keep 2009 profits in the $3 billion range, where they will come in this year. ...Read the whole story

  • Extreme Makeover: The Sears Edition, Grignon Out As Media Chief by Joe Mandese

    Perianne Grignon, one of the most influential women in the media buying world, is out as vice president-media services of retail giant Sears Holding Corp., MediaDailyNews has learned. Details of Grignon's departure could not be discerned, but a Sears spokesperson confirmed that she was leaving the company "to pursue other opportunities," after a 10-year run as the retailer's top media executive that was dotted with some industry highs, especially Sears' deft move into the world of branded entertainment that many regard as a role model for others. Grignon was responsible for developing Sears' deal with ABC for "Extreme Makeover: The ... ...Read the whole story

  • Nielsen: Top Time-Shifted TV Shows by Wayne Friedman

    Cable delivers the most top TV programs when it comes to the percentage of its audience that time-shifts viewings. Led by Sci-Fi Channel's "Battlestar Galactica," cable had eight of the top 13 time-shifted shows ...Read the whole story

  • Initiative Taps Collins As SVP, National Broadcast by David Goetzl

    Kevin Collins, credited with playing a vital role in Initiative's recent win of much of the MillerCoors account, has been promoted to senior vice president and director of national broadcast at the Interpublic agency. He will now play a top role in managing the massive business. ...Read the whole story

  • Visible World, SaysMe.TV Let Consumers Personalize TV Ads by Wayne Friedman

    Addressable TV advertising company Visible World and SaysMe.TV, a company that allows users to customize TV ads they see, have entered into a partnership. The focus is enabling consumers and small businesses to personalize ads on cable TV. ...Read the whole story

  • BET Launches In Africa by David Goetzl

    Ten months after it launched in the U.K., Viacom's BET has moved into Africa in a significant way, debuting in 29 countries on multiple platforms. Viacom CEO Philippe Dauman has said for some time that cable brands such as BET and Comedy Central have ample growth opportunities overseas. ...Read the whole story

  • There Will Be Blood: Kubas Forecasts Dismal Newspaper Future by Erik Sass

    The outlook for newspaper ad revenue in 2009 is "terrible," according to a forecast released Tuesday by Kubas Consultants, based on their survey of 400 newspaper executives. This is not surprising, but the forecast was still striking for its alarming language: "the severity of expected declines is remarkable." ...Read the whole story

  • Media X: A Formal Protest by Jack Feuer

    The Millennials are really crapping up the media business. I'm not talking about their famous and hugely undeserved sense of entitlement. No, the real threat ... ...More

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