Thursday, December 18, 2008
  • Interpublic Shutters Magna Global Entertainment

    Further de-emphasizing its Magna brand name, Interpublic Group has confirmed that its Magna Global Entertainment division, which was responsible for producing a number of television shows for its clients, has closed. ...Read the whole story

  • Wired: AP Byline Strike Hopes To Send Message

    2008 is wrapping up pretty poorly for The Associated Press, which this week saw two more setbacks: an employee byline strike and a new online distribution deal for Reuters. The strike isn't a work outage, but a message from the 1,400 Associated Press employees who are angry about proposed salary freezes and spiraling medical costs. ...Read the whole story

  • Entravision Threatened With Delisting From NYSE

    In a further sign that media businesses targeting a U.S. Hispanic audience are struggling along with the general market, a station group partly owned by Univision has been threatened with delisting from the New York Stock Exchange. ...Read the whole story

  • Oprah Network Taps Dolan As CMO

    Former Nike marketing executive Liz Dolan has been named chief marketing officer of OWN, the Oprah Winfrey Network. ...Read the whole story

  • Detroit Dailies Curtail Home Delivery

    In March, the Detroit Free Press and The Detroit News will cut back home delivery from seven to just three days and two days a week, respectively. The reductions are part of a larger trend that will see more newspapers moving to less frequent publication, smaller editions and narrower distribution. ...Read the whole story

  • NRF Poll: Consumers Like TV Ads

    Even though consumers are determined to do their holiday shopping by focusing on the best prices, they actually like ads that appeal to their softer side. The big hits this year, according to a new poll from the National Retail Federation, are spots from Target and Wal-Mart. ...Read the whole story

  • DirecTV, TNS Measure Discovery's Audience

    As researchers clamor for (arguably) firmer viewing metrics that come directly from set-top boxes, Discovery Communications has become the first programmer to purchase data from DirecTV holding that promise. The data--part of a service tabbed DirectView--offers insight into a range of viewing behaviors. Research service TNS, via a deal with DTV, will interpret and distribute it. ...Read the whole story

  • 'Media' Names MediaVest 2008 Agency Of The Year

    Media magazine has selected MediaVest as its Agency of the Year for 2008. It is the sixth time in the six years Media has been bestowing the award that it has gone to at least some part of Publicis' Starcom MediaVest Group. Last year, MediaVest tied with Starcom as Media's 2007 Agency of the Year. In 2006, the first year that Media asked those agencies to compete separately, the top honor went to Starcom. For the preceding three years, it was awarded to Starcom MediaVest Group. ...Read the whole story

Peace over Propaganda - 50 Years Later

The folks at DirecTV, Dish Network, and Sirius and XM owe a debt of gratitude this morning, to a secret satellite project that celebrates its 50th Anniversary today. ...More