• Want To Score A Super Bowl? Go Co-op by Wayne Friedman

    Super Bowl pricing usually gives buyers nosebleeds. But one West Coast ad agency has a novel idea to bring down the entry price substantially, as part of an advertising co-op with other marketers. Los Angeles-based agency Cesario Migliozzi wants to pool the resources and images of eight modestly sized marketers into one 30-second spot. ...Read the whole story

  • FedEx Doesn't Deliver Super Bowl Spot by David Goetzl

    FedEx does not absolutely have to be in the Super Bowl. But its absence is noteworthy. The company, which has delivered some memorable spots while having a presence in 18 bowls since 1989, is definitely out this February. ...Read the whole story

  • For U: Nickelodeon Launches New Kids' Site by Fern Siegel

    Nickelodeon is launching a new online site for kids. UpickDaily.com allows its young users to share, vote, poll and post their thoughts on various topics. The site lets kids be their own content providers, programming directors and news aggregators about TV, movies, games, sports, stars and more. ...Read the whole story

  • Radio Revs Dial Down 20% In November by Erik Sass

    Suffering from a combination of a secular downturn and the broader economic recession, radio had its steepest monthly decline in revenue in years in November, when overall revenues tumbled 20%. ...Read the whole story

  • Strong NFL Games Spell Victory For NBC by Wayne Friedman

    NBC continued its big December Sunday run against mostly network repeats, with another strong NFL game. For two weekends in a row, NBC moved its late-season NFL ratings into the 6-plus range among 18-49 viewers, as the New York Giants bested the Carolina Panthers. ...Read the whole story

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