Warner Bros. continued the run of large media companies reacting to the economic climate by cutting jobs, saying it would eliminate about 7.5% of … Read the whole story
Maybe print really is doomed. Over the last two years Google held out the promise that newspaper print advertising might be rationalized with the … Read the whole story
Nine percent of U.S. TV viewers are still unprepared for the changeover from analog to digital come next month, says media agency Mindshare, which … Read the whole story
If God forbid, Americans really try to live up to President Obama's oratory, advertising will have to capture that zeitgeist. Messaging will be forced … Read the whole story
Though NBC remains in last place among traditional TV viewers, in 2008, the network says its Internet viewing skyrocketed. It also earned the best … Read the whole story
MediaVest has tapped an executive from Starcom's China operations to play a pivotal role on its Kraft account, including heading digital planning for the … Read the whole story
TV marketers buying some of syndication's off-network comedies this season have seen some rare results: improved C3 TV ratings versus a year ago. Read the whole story
As reported earlier this week, Clear Channel Communications is laying off 1,850 employees, or about 9% of a total workforce of 20,500. Although the … Read the whole story
Lee Enterprises--the publisher of the St. Louis Post-Dispatch, among other newspapers--said its total revenues fell 13% to $243.6 million in the first quarter of … Read the whole story