• Nielsen Takes A Holiday: Digital TV Transition No Worse Than Christmas by Joe Mandese

    Even as lawmakers voted to extend the U.S. transition to digital TV broadcasting for another four months, Nielsen executives maintain that the TV ratings firm is more than prepared even if that transition were to occur today. "Given where we are on the digital transition today, the effect would be less than what we have over a normal Christmas season," Pat McDonough, senior vice president-insights, analysis and policy of Nielsen Co. told MediaDailyNews. ...Read the whole story

  • Hulu Buys Super Bowl Spot by Wayne Friedman

    The NBC/News Corp. Hulu video site will get one of the biggest marketing platforms ever for the Internet video site: this Sunday's Super Bowl to add on NBC. No word on what--if anything--Hulu paid for placement. ...Read the whole story

  • Mag Redesigns Don't Correlate With Bigger Circ, Ad Numbers by Erik Sass

    One of America's oldest and best-known magazines, Ladies' Home Journal, is unveiling a redesign with its February 2009 issue. Meredith Corp. is retooling the venerable women's title to make it more competitive during a sharp economic downturn. But for most magazines, a new look doesn't pay off. ...Read the whole story

  • This TV Enjoys 60% Clearance by Wayne Friedman

    New local TV multicast network ThisTV has signed stations and station groups now amounting to 60% of U.S. TV households. Station deals include Tribune Broadcasting, Raycom Media, Sunbeam Television, Hearst-Argygle, Sinclair and Quincy Newspapers. ...Read the whole story

  • Dallas Cowboy Owens Gets VH1 Reality Show by David Goetzl

    Viacom is turning to a second Dallas Cowboy for a reality series. A week after the Spike network said it would air a show with Michael Irvin, sister channel VH1 announced current star Terrell Owens, known as "TO" would get one, too. ...Read the whole story

  • Jagermeister To Sponsor 'Toughest Cowboy' by David Goetzl

    As Mark Burnett joins, German liquor Jagermeister returns to a reality show about the rodeo. The beverage is the presenting sponsor of "Toughest Cowboy," which debuts Thursday on Spike, where would-be rodeo stars go head-to-head. ...Read the whole story

  • Hotels.com Kicks Off Digital Out-Of-Home Campaign by Erik Sass

    Hotels.com, a Web site that helps you find a home away from home, is going out-of-home itself -- specifically, digital out-of-home video. With the launch of its new campaign, Hotels.com joins a series of marketers and advertisers that have combined their Internet presence with place-based digital media. ...Read the whole story

  • New Member: MTV Launches Comedy Tribe Ad Net by Wayne Friedman

    One of the better-known brand TV names-- MTV Networks--will now be selling advertising time for the growing young Internet video site, JibJab.com, which becomes part of Comedy Tribe, the newly developed MTV ad network. It allows advertisers to target popular and premium comedy Web sites. ...Read the whole story

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