MediaDailyNews
Friday, January 30, 2009
  • Google Ad Platform Supplies Better Viewer Data

    Google TV Ads, the TV advertising platform for TV advertisers, is offering new time-shifting viewership data for its TV advertiser clients: how and when … Read the whole story

  • Waiting Game: Nielsen Delays Prime-Time Ratings

    Starting Friday, network executives will have to wait a little longer for prime-time results from the previous night. As Nielsen readies for the planned … Read the whole story

  • Network Layoffs: ABC Eliminates 5% Of Workforce

    Media/entertainment industry layoffs have hit the Disney-ABC Television Group. Executives close to the company say several hundred jobs--around 5% of the company's work staff--will … Read the whole story

  • Brandtique: Reese's; 10 Items Or Less

    This week, an ABC executive said that conceits still trump commerce. "It starts with the creative and ends there and if you can build … Read the whole story

  • Fast Money: Cash4Gold Buys Super Bowl Spot

    NBC couldn't find last-minute gold for its Super Bowl commercials--until the network sold one of its remaining spots in this Sunday's game to a … Read the whole story

  • Oprah Winfrey Network Gets New CEO

    The eagerly anticipated Oprah Winfrey Network will be led by former top MTV Networks executive Christina Norman. The new CEO will preside over what … Read the whole story

  • 'Baltimore Examiner' Closes, 'WaPo' Chops Book Section

    The mid-Atlantic region got a little less newsy this week with dual announcements that the Baltimore Examiner is closing, and The Washington Post is … Read the whole story

  • Mag Bag: Conde Nast Shuffles Digital Division

    After announcing the demise of CondeNet, the previous incarnation of its digital division, Conde Nast this week introduced a new organization of its magazine … Read the whole story