Spot Runner, the company that harnessed the Internet to let small advertisers create commercials and plan and buy TV advertising time with the same … Read the whole story
TiVo, which has tried recently to persuade Madison Avenue it hopes to work with agencies rather than merely market a technology that could render … Read the whole story
In its accumulating mass of sports rights deals that stretch across platforms and networks, ESPN has extended its arrangement with the Sun Belt Conference … Read the whole story
Like a broken record, E.W. Scripps is another TV company that has witnessed deep declines in advertising for its local stations during the fourth … Read the whole story
Two more publishers are leaving the Magazine Publishers of America, with the departures of American Media--the publisher of Shape, Men's Fitness, Muscle & Fitness … Read the whole story
ABC's "Lost" showed ratings improvement this week--but "American Idol" still pulled down the big numbers of the night, giving Fox a Wednesday win. Read the whole story