Feeling the effects of the sharp economic downturn, radio took another big hit in the fourth quarter of 2008, according to the Radio Advertising … Read the whole story
My advice is that you shouldn't, at least not in those words. Negative comments are a sure fire way to be crossed off a … Read the whole story
The Magazine Publishers of America revealed Friday that it is canceling the American Magazine Conference, the industry's annual trade show and expo scheduled for … Read the whole story
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels -- or percentage of sales -- in … Read the whole story
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, … Read the whole story
Advertisers are getting access to a new interactive out-of-home ad platform that's close to the point of sale. A reverse vending machine company slaps … Read the whole story
The head of the International Olympic Committee was hazy on specifics, but said the formal bidding process for rights to the 2014 and 2016 … Read the whole story
Although it earned ratings a bit lower than a week ago, ABC grabbed another Thursday night win--thanks to its big tag team of "Grey's … Read the whole story