Tuesday, February 24, 2009
  • Veronis Suhler Issues First-Ever 'Mid-Year' Update, Slashes Original Media Forecasts

    For the first time in the 22 years since it has been publishing its annual Communications Industry Forecast, Veronis Suhler Stevenson has issued a "mid-term" update, due to the sudden, pronounced shift in the global economy and its impact on the media industry. It calls for media spending from all sources--including advertising, consumer and institutional users--to decline 0.4% in 2009. That's a revision from VSS' initial 2009 projection of a 4.9% growth rate. ...Read the whole story

  • Shakeup: Peter Chernin To Leave News Corp.

    On a recent investor call, News Corp. CEO Rupert Murdoch indicated the company had every intention of re-signing COO Peter Chernin. But in a surprising development, Chernin, who oversees properties ranging from the Fox network to MySpace, is leaving the company. ...Read the whole story

  • Nielsen: Cross-Platform TV Viewing Rises In Tough Times

    The deepening recession may have resulted in more video watching for consumers at the end of last year. The Nielsen Co. says in the fourth quarter of 2008 Americans watched more than 151 hours of TV per month, a new all-time high--a 3.6% gain versus the same period a year before. ...Read the whole story

  • Red Ink: Philly Papers, Journal Register File for Bankruptcy

    It's going to be another dismal week for newspapers, judging by the news that both Philadelphia Newspapers LLC, the publisher of The Philadelphia Inquirer and The Philadelphia Daily News, and the Journal Register Co. have filed for bankruptcy. ...Read the whole story

  • ABC's 'Oscar,' 'Red Carpet' Get Star Ratings

    "The Academy Awards" made a comeback on Sunday night, its best ratings in two years. The ABC show grabbed a Nielsen preliminary 12.1 rating/28 share among 18-49 viewers and some 36.3 million total viewers. That means a 13% improvement in 18-49 viewers and a 12% gain over total viewers a year ago. ...Read the whole story

  • Comcast Names Margosian, SVP Marketing/Sports Sales

    As Comcast integrates the sales operations of its Versus network and Golf Channel, the company has promoted Steve Margosian to oversee sales and marketing programs for the two. The executive is well-known for his tenure at Anheuser-Busch, where he served as a top negotiator in buying national TV time. ...Read the whole story

AAF Recruits College Students To Fight Binge Drinking

The thorny problem of binge drinking on college campuses has sparked some pretty controversial campaigns lately. One from the Amethyst Initiative hopes to lower the drinking age to 18. AAF has also weighed in: It wants ...More