• Changing Of The Guard: Wieser Succeeds Coen As Interpublic's Chief Forecaster by Joe Mandese

    After more than six decades as the ad industry's leading forecaster, and de factor scorekeeper, Bob Coen is stepping back to an advisory role to Brian Wieser, who has been anointed Interpublic's lead global forecaster. Wieser, a former Wall Street analyst who has played second fiddle to Coen since joining Interpublic's Magna unit, has been named global director of forecasting. ...Read the whole story

  • Nielsen: Digital Transition Readiness Soars by Wayne Friedman>, <Author: David Goetzl

    The Obama administration's push to delay the digital transition by five months appears to be yielding its desired effect--even exceeding expectations. Based on estimates from new data, just 1.2% of homes will be unprepared in June. ...Read the whole story

  • Fallen 'Idol': Employees Sue Hit Show by Wayne Friedman

    Reality TV show workers have long complained about being overworked and underpaid. Now, accusations and a lawsuit have hit the biggest reality TV show of all: Fox's "American Idol." ...Read the whole story

  • LA Gov Deadlocks On Billboard Law by Erik Sass

    The Los Angeles Planning Commission was unable to agree on revisions to a law regulating billboards last week, deadlocking with a 4-3 split. This may seem like good news for billboard advertising companies, but it's just the opposite: the three naysayers spiked the proposed revisions because they felt they weren't strict enough, suggesting that an even more stringent version is in the works. ...Read the whole story

  • MyNetworkTV Orchestrates New Affiliate Deals by David Goetzl

    Some years ago, the venerable baseball broadcaster Vin Scully came across a star player with a bruised knee whose status was "day-to-day." ...Read the whole story

  • Ad Blues: Major Mag Publishers Endured Tough Winter by Erik Sass

    It's a rough climate for magazine publishers--and getting rougher, according to TNS Media Intelligence's Group Publishers' report for January-February, which totals up the ad pages for the industry's top players. That means double-digit drops almost across the board--and we're not talking low double-digits either. ...Read the whole story

  • Obama's 'Tonight' Appearance Clicked With Viewers by Wayne Friedman

    President Obama became the first sitting president ever to appear on "The Tonight Show," grabbing an eye-opening 11.2 preliminary household rating at 11:35 p.m., matching the fourth-best rating in Jay Leno's 16 years hosting the program. ...Read the whole story

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