• Study Shows Mags Reap More Ad Value Per Minute by Joe Mandese

    The magazine industry, which has historically opposed time-spent-with-media metrics as fair basis for comparing the involvement consumers have with various media, is warming to the idea, albeit, with a caveat. Instead of looking at all minutes of media usage as equal, the Magazine Publishers of America today is releasing an analysis that assigns a relative value to each minute consumed, and not surprisingly, consumer magazine stack up very well vs. other major consumer media on that basis, including TV, radio, the Internet, and even the other major consumer print medium, newspapers. ...Read the whole story

  • Local TV News Drops Revenue, Ratings by Wayne Friedman

    Local television stations had significant problems in 2008 in declining advertising revenue, and one of the main revenue drivers -- local TV newscasts -- continued to lose viewers. ...Read the whole story

  • NYTCO Cuts 100 Jobs, Salaries By 5% by Erik Sass

    The NYTCO announced it was cutting 100 positions, many of them through layoffs, including 50 positions at the Boston Globe. Executives warned that another 60-80 jobs could be cut from the New York Times' newsroom in the near future. Finally, the company is reducing salaries 5% among the remaining workforce. ...Read the whole story

  • John Lowell Leads Starcom Research Team by David Goetzl

    Starcom USA is merging two units of its sprawling research operations and has tapped John Lowell, now vice president and director of research and analytics, to lead it. ...Read the whole story

  • Nielsen May Close 'Brandweek', 'Hollywood Reporter' Imperiled? by Erik Sass

    Nielsen Business Media is said to be considering folding Brandweek into either Adweek or Mediaweek, according to a source familiar with the matter. The news comes as the media industries served by the publications are taking big hits from the economic downturn, amid a general decline in business-to-business media ad revenues. ...Read the whole story

  • RPA: TV Remains Popular Medium, All Ages by David Goetzl

    A report from agency RPA using Nielsen figures shows that people in eight demos -- covering the proverbial cradle to grave -- watch on average more than 100 hours of television a month, even with the explosion of other media options. ...Read the whole story

  • News: Court Young Demos On Social Net Sites by Wayne Friedman

    New research says that young consumers are interested in news -- they just have to be reached on home turf. Networks should make news available on their social-network sites. ...Read the whole story

  • 'Motherhood' Whacked By 'Idol' by Wayne Friedman

    "Idol" beats all comers, including newcomer "In the Motherhood," which is airing in the "Ugly Betty" spot. "Private Practice" wins its time slot for ABC. ...Read the whole story

  • Garrett Pops Off NBC Experience Store by David Goetzl

    Garrett Popcorn Shops, a 60-year Chicago institution, started selling its multiflavored delights last year in the NBC Experience Store in New York. Then, after not paying the rent for months, it "surreptitiously" pulled up stakes in the middle of the night, according to a lawsuit filed by NBC Universal. ...Read the whole story

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