• Peacock Flutters: NBCU Profits Dive 45% by Wayne Friedman

    NBC Universal witnessed revenue and profitability declines in the first quarter. Net profits sank 45% to $391 million. One up note: cable continued to deliver double-digit growth. ...Read the whole story

  • TiVo Introduces C3 Ratings For Local Markets by David Goetzl

    As local buyers clamor for the same commercial ratings used in the national marketplace, TiVo says it will begin offering the figures this summer. The data can yield the C3 ratings for local markets that Nielsen does not currently provide. ...Read the whole story

  • Media General: Broadcast, Print Revs Sink by Wayne Friedman

    Another TV station group has been hit with double-digit advertising sales declines in the first-quarter financial results. Media General Inc. witnessed total broadcast revenues sink 19% or $14.3 million, and advertising sales slipped further -- 25% or $19.2 million. ...Read the whole story

  • McClatchy Faces De-Listing By NYSE by Erik Sass

    In yet another humiliating blow for American newspapers, McClatchy, one of the nation's largest newspaper publishers, faces de-listing by the New York Stock Exchange. Its shares have fallen below the minimum required value of $1.00. ...Read the whole story

  • Go Mobile: Puma Strikes Major Deal For Volvo Race by Wayne Friedman

    Athletic apparel company, Puma, has struck a major mobile marketing deal. It will air live telecasts of the current worldwide Volvo Ocean Race and its own Puma Ocean Racing Team. Some 3,000 different mobile handsets can access the site. ...Read the whole story

  • WPP Sues SpotRunner, Charges Fraud by Wayne Friedman

    WPP Group has sued new-style advertising/media company Spot Runner for $13 million for securities fraud and breach of contract. WPP -- a minority investor in the company since 2006 -- says Spot Runner executives have been "pumping" up the company's value, all in an effort to get new investors on board. ...Read the whole story

  • When Cover Ads Attack: ASME Members Ignore Rebukes by Erik Sass

    Many ASME members are openly flouting the organization's guidelines for keeping advertising and editorial content separate. ASME just doled out a third official rebuke to a member publication for mixing its cover with advertising, this time to Us Weekly. ...Read the whole story

  • Sprite Markets U.K. Singer Via You Tube by Karl Greenberg

    You may not know who Katie Vogel is now, but if Coca-Cola's Europe division for Sprite has some success with a new mashup of viral/ reality show/ music/ advertising/ entertainment works out, you will. ...Read the whole story

  • Print Redux: 'PR Week' Goes Monthly by Erik Sass

    PRWeek is suspending its weekly print publication and replacing it with a monthly edition, the Haymarket Media-owned trade title announced. The magazine will go to a monthly schedule beginning in June, offering more thoughtful long-form content, with an emphasis on analysis, interviews and features as opposed to breaking news. ...Read the whole story

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