Tuesday, April 21, 2009
  • Aegis Discloses Severance Costs, Payouts To Verklin, Other Departing Managers

    Aegis Group paid out about $34 million in severance costs related to layoffs and the restructuring of its operations during 2008, according to annual results released this morning. More than half of those payments - about $20 million - were attributable to Aegis' media operations, and nearly half of that - $8 million - was due to cuts made in Carat's U.S. operations. The total cost associated with Aegis' 2008 restructuring charges, including property costs, was about $40 million. ...Read the whole story

  • Millard Outlives Martha Stewart, Partners With Ad Industry 'Player' Kassan

    In a surprise move, Wenda Harris Millard has stepped down as co-CEO of Martha Stewart Living Omnimedia, and joined influential media consulting firm Media Link LLC as president. The move links two of Madison Avenue's highest profile players: Millard who ran ad sales for Yahoo, headed a string of ventures, and was a one-time publisher of Adweek, with Media Link founder and CEO Michael Kassan, a former top Initiative/Western International Media executive, who has deep Hollywood connections, and is frequently referred to as the ad industry's "player" for making deals and relationships between marketers, agencies and media companies happen. ...Read the whole story

  • IPG Emerging Media Lab Inks OTX Deal

    In move to boost its consumer research efforts, IPG's Emerging Media Lab has struck a major deal with West Coast entertainment research firm OTX. For IPG, the partnership makes marketing research a key part of its services for agencies and brands. ...Read the whole story

  • Fisher Joins Interactive TV Ad Platform

    Fisher Communications, a station group with ABC-Univision duopolies in Seattle and Portland, Ore., said it will use an interactive TV advertising platform that bounces viewers from TV to the Web. With the technology, viewers intrigued by an ad can use their remote control to click an icon -- which prompts additional content related to the spot to be sent to a personal Web site. ...Read the whole story

  • DC Market To Test Mobile DTV Technology

    The Open Mobile Video Coalition says Washington, D.C. has been selected as a product showcase market for Mobile DTV technology. All told, 70 stations have signed on to air live TV programming in 28 markets by the end of the year, on devices ranging from mobile phones to DTV-ready laptops to MP3 players. ...Read the whole story

  • ANA To FCC: Reject Ad Ratings

    The Association of National Advertisers is urging the Federal Communications Commission to disavow a push for content ratings for TV commercials, arguing that regulations exist that allow for content control of programming, making new regulations redundant. Moreover, the move could have a severe negative economic impact. ...Read the whole story

  • TargetSpot Adds 10 More Radio Broadcasters

    Deals in the online radio arena keep on coming, regardless of the sour economy, along with more good news about the medium's future. In the latest round, TargetSpot announced that it has added 10 new online networks to its list of partners, including the Web operations of several large broadcast radio groups. ...Read the whole story

  • OWN Up: Oprah Net Prez Resigns

    In what may be a cost-cutting move or sign of friction between top executives at the yet-to-launch OWN: The Oprah Winfrey Network, the venture's president, Robin Schwartz, resigned Monday, the network said. ...Read the whole story

  • NYTimes Regional Newspaper Sued for Harassment
Dear Bev: Are there any particular skills ad agencies are looking when they hire for digital media jobs?

At a recent industry conference, one panelist claimed that if someone was a whiz at Sudoku, it was a pretty good bet they'd do well in digital media. While that may be a good start, my ...More


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