Publicis' two top media executives, VivaKi co-managing directors Jack Klues and David Kenny, were two of the highest paid media services executives on Madison Avenue during 2008, but Kenny earned slightly more, owing to the payout of a retention bonus stemming from Publicis' 2007 acquisition of Digitas for $1.3 billion. Klues was paid total compensation (salary and bonuses) of $2.52 million for 2008, a decrease of 7% from his 2007 compensation of $2.71 million, according to Publicis' public filing. Kenny earned $2.86 million in 2008 ...Read the whole story
Two months ago, Disney said revenue at the 10 ABC owned-and-operated local stations plunged 15% at the end of 2008. Now, the drop could be even steeper for the first three months of 2009, according to projections issued Friday by UBS. ...Read the whole story
As clients evaluate their budgets, a noted Wall Street analyst predicts total dollars for the Big Four networks in the upfront market will drop 15% this spring -- indicative of a buyers' market. The sharp decline would decrease the total haul for ABC, CBS, Fox and NBC to approximately $7.4 billion. ...Read the whole story
According to the latest figures from ZenithOptimedia, global ad spending will decline by 6.9% in 2009 compared to last year. The largest losses will be in emerging Central and Eastern European markets, which will drop by 13.9%. The United States is losing 8.7%-- more than both regional and global averages. Western Europe's projected ad-spend decline is 6.7%. ...Read the whole story
In the last year, AT&T has emerged as an outspoken critic of online behavioral advertising practices. But the telecom itself is an advertising client of behavioral targeting company Audience Science, according to the ad company's Web site. ...Read the whole story
For the last several years, ESPN has scored big results from its NFL draft coverage. With multiple teams vying for top USC quarterback Mark Sanchez -- and all the possible trade machinations -- this year's event is expected again attract big viewership. ...Read the whole story
Looking at the way networks fought tooth and nail on the first night of the May sweeps, broadcast networks still care about the big rating period. But the certified hits -- "Grey's Anatomy," Survivor" and "CSI" registered lower ratings in the 18-49 demo. ...Read the whole story
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today