Madison Avenue is known for its ability to spin, and this morning, the head of one of the largest advertising groups in the world, … Read the whole story
The Web's overthrow of TV and the demise of the 30-second national spot are far from certain, says David Verklin, CEO of cable consortium … Read the whole story
It's been over 30 years since I got my first magazine job as associate editor of a funky little trade called Marketing Communications. You'd … Read the whole story
TV sales executives and media buyers invoked the term "unprecedented" to describe economic conditions surrounding the upfront. Given the extended scatter market and a … Read the whole story
In a major blow for TV broadcasters, the highest U.S. court has approved government regulation -- and possibly fines -- for the use of … Read the whole story
As CPMs continue to decline, agencies and Web publishers locked horns over the notion of an oversaturated premium online video market. Read the whole story
Struggling with falling advertising revenue and a huge debt from the deal to take it private last year, Clear Channel Communications is cutting costs … Read the whole story
Thousands of out-of-work newspaper employees, laid off by unprecedented newspaper closures, have joined forces to create new online news sites. The latest iteration, www.newjerseynewsroom.com, … Read the whole story
The lucky winner gets $25,000 and a development deal with Fox. The comedy script contest, an alliance between Fox Broadcasting, Procter & Gamble Productions … Read the whole story