Pessimism over the future advertising plans of advertisers and media-buying executives appears to have bottomed out, or is at least leveling off, according to … Read the whole story
The Nielsen Co., the parent of Nielsen Online, Nielsen Media Research, and a variety of other media and marketing research services, this morning reported … Read the whole story
Canoe Ventures is on schedule to launch later this month its initiative allowing networks to deliver targeted ads to homes with upper incomes, a … Read the whole story
Just in time for TV's upfront, NBCUniversal/News Corp.'s Hulu illustrates why the Internet video could be a growing factor in traditional TV media plans. Read the whole story
Branching out to cover many more big live sports programs, Qualcomm's mobile TV service Flo TV has made a deal with NBC Universal for … Read the whole story
Rounding out a flurry of very weak earnings reports, Emmis Communications said its net revenues fell 20% in the first quarter of 2009, compared … Read the whole story
Omnicom Thursday said it is expanding the scope of OPera USA to include "professional procurement resources. OPera, a holding company-level negotiating unit that was … Read the whole story
Media agency Optimedia U.S.'s new Content Power Ratings reveal that in many cases, top-rated TV shows are still big performers for advertisers when considering … Read the whole story
In another sign of the woes of the consumer magazine industry, Good Housekeeping is cutting its rate base from 4.6 million to 4.3 million, … Read the whole story
As trade publications struggle stateside, The Hollywood Reporter said it has linked with a new venture seeking to distribute content overseas, effectively extending its … Read the whole story