MediaPost Publications MediaDailyNews 05/28/2009

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May 28, 2009 Issue

Fox Dismisses 'Idol' Controversy, Stands By Allen by Wayne Friedman
Fox and the producers of "American Idol" have disputed reports that a major TV sponsor of the show -- AT&T -- may have skewed results of the "American Idol" winner, Kris Allen. ...Read the whole story
WorldNow Signs With Fisher TV by David Goetzl
Fisher Communications has inked a deal with WorldNow, looking to bring in more ad dollars from streaming video housed on the sites linked with its properties. ...Read the whole story
2 Key 'Boston Globe' Unions Agree To Cuts by Erik Sass
The New York Times Company came a step closer to extracting the concessions it says it needs to keep The Boston Globe in business this week, with two key unions agreeing to cutbacks totaling $7.2 million. The news follows an earlier round of white-knuckle negotiations in which NYTCO execs seemed poised to make good on their threat to close the newspaper down if they didn't get the demanded concessions. ...Read the whole story
MyNetwork Makes 'Deal,' Gets 'Smarter' by David Goetzl
With NBC opting not to place "Deal or No Deal" on its fall schedule, MyNetworkTV will apparently receive at least some prime-time exclusivity for the popular game show starting in September. The News Corp.-owned network will air the syndicated package of the series on Tuesdays -- with back-to-back half-hour versions in the 9 p.m. hour. ...Read the whole story
Lippin Partners With jLine To Expand Event, Brand Work by Wayne Friedman
Los Angeles-based entertainment public relations and communications company The Lippin Group teams with event development and entertainment marketing firm The jLine Group to boost clients' Hollywood visibility. ...Read the whole story
Super-Marketing: Safeway Chains Offer Mobile Coupons by Erik Sass
Two more supermarket chains are introducing mobile coupon services for shoppers, marking another advance for this increasingly popular marketing channel. ...Read the whole story
Go Greener: O&M Expands Sustainability Practice by Fern Siegel
Ogilvy & Mather has expanded its global sustainability practice into a single unit, OgilvyEarth. The agency is designed to help businesses embrace various initiatives, from promoting green products to advising on environmental public policy. ...Read the whole story
Helen Johnston, Grand Dame Of Media Research, Dead At 74 by Joe Mandese
Helen Johnston, the grand dame of Madison Avenue media research until her retirement from Grey Advertising in 2000, died of cancer Wednesday at her home in Manhattan. She was 74. ...Read the whole story
ABC's 'Diamonds' Didn't Sparkle, CW's 'Hitched' Ditched by Wayne Friedman
In case you didn't know it, there are a couple of new shows on broadcast TV this summer. Didn't watch? You weren't alone. New broadcast shows drew little interest from audiences. ...Read the whole story
'Fashion Show' Ratings Not Running Away Yet by David Goetzl
Comparing ratings for Bravo's new "The Fashion Show" with hit "Project Runway" may be as distorted as pitting Syms against Saks. But the next several weeks could prove to be a gauge for whether the newcomer can make it work as a Bravo mainstay. ...Read the whole story

how-to Dear Bev: Job hunting sends me across New York City. But unemployment means no office to rest in between stops. How can I still look my best at my next appointment? by Beverly Weinstein
With temperatures rising, the unemployed networker will be braving smoldering subways and pounding the white-hot pavement only to risk showing up windblown or sweaty. To ... ...More

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