• Newspaper Revenues Plunge 28% in Q1, Online Falling Too by Erik Sass

    The numbers are in, and they are terrible: total newspaper revenues plunged 28.3% in the first quarter of 2009 compared to the same period in 2009 -- from $9.2 billion to $6.6 billion, according to the Newspaper Association of America. This meteoric drop reflects a 29.7% drop in print revenues, which tumbled from $8.4 billion to $5.9 billion, as well as a 13.4% drop in online revenues, which sank from $804 million to $696 million. ...Read the whole story

  • Mac Attack: McDonald's Ups Ad Reach by David Goetzl

    A top McDonald's executive said the company is capitalizing on lower pricing to increase its advertising reach without much change to its budget. It is no surprise that much of that added exposure is coming in local markets, where TV and radio stations are struggling in light of the recession. ...Read the whole story

  • NBC's Zucker Predicts A Steady Upfront by Wayne Friedman

    A weak upfront marketplace? Not according to NBC Universal's Jeff Zucker, who says it will be "stronger than people expect." Media analysts are less optimistic, expecting upfront dollars off 5% to 10% for broadcast nets. ...Read the whole story

  • Lionsgate Sells Big Stake in TV Guide Net by David Goetzl

    Lionsgate, the production company with properties ranging from the "Saw" movie franchise to Showtime's "Weeds," has sold a 49% stake in its recently acquired TV Guide Network to One Equity Partners. ...Read the whole story

  • Pew: Newspapers Hard Hit By Online Classifieds by Erik Sass

    As the dominant players in classified advertising in the pre-Internet era, one might reasonably have expected newspapers to establish a dominant position online as well -- but just the opposite occurred. ...Read the whole story

  • TiVo: Records $4 Million Loss In 1Q by Wayne Friedman

    Lower subscriptions versus a year ago took a toll on TiVo as the digital video recorder company announced a $4 million fiscal 2010 first-quarter loss. ...Read the whole story

  • Mag Bag: 'Dwell' Says' Make It Yours' by Erik Sass

    Shelter pub Dwell unveiled a new special-interest publication about creative home design titled Make It Yours. The publishers hope the new brand extension will fill a previously unmet demand for do-it-yourself design in its particular style. The book-magazine will be available on newsstands for three months beginning Sept. 22. ...Read the whole story

  • Returning Summer Fare: 'Wipeout' Stays Afloat, 'Dance' Dances by Wayne Friedman

    The battle of the returning summer shows has started, with Fox's "So You Think You Can Dance?" drawing first blood. ...Read the whole story

  • BBDO Said To Back Off Request To Bind Media To Greater Chrysler Liability by Joe Mandese

    After sparking concerns among media outlets doing business with Chrysler, agency BBDO is backing off a request to have them sign new agreements that would have shifted more financial liability onto the media as the automaker struggles to emerge from bankruptcy under a federally mandated plan. The plan would have bound any media outlet signing it to "sequential liability" terms for all past and future obligations by Chrysler. ...Read the whole story

  • point-of-view The King Is Dead. Long Live The Marketer. by Jonathan Block-Verk

    As the dust settles on another upfront season, the old adage "content is king" risks being overthrown by a new one: "audience as kingdom." Many ... ...More

Follow MediaPost