Tuesday, June 23, 2009
  • Interpublic, Microsoft Team To 'Re-Invent' Media Planning, Buying: MOMS Is Not Your Father's Processing System

    One of the hottest areas of the online advertising business - "ad ops," a short-hand for advertising operations, or the technology that is driving machine-based advertising and media-buying processing - could soon begin impacting the planning and buying process for all media. Interpublic, in partnership with Microsoft, this morning unveiled a new, tech-driven platform for managing the way media is planned, bought, measured and posted not just for online media, but for all forms of traditional and emerging media. The system, dubbed MOMS (Media Operations Management System), was unveiled this morning at the Cannes advertising festival in France, the companies ... ...Read the whole story

  • Network C3 Ratings: Fox Wins, CBS Sees Ad Growth

    Fox has won this past season's commercial ratings crown, following up on winning its program-ratings title. Its C3 18-49 rating was 14% higher than its live rating -- a 3.2 versus 3.0. The bad news: the five broadcast networks' commercial average was down 8%. ...Read the whole story

  • Paper Thin: Magazine Ad Pages Down 20% In July

    The situation for monthly magazines isn't getting better, but it's not getting worse, according to the most recent ad page count from MIN Online, which found the July issues of monthly magazines down 20% in ad pages, compared to the same month last year. The figure is less than previous months, which may mean the declines are leveling out. ...Read the whole story

  • Ball Four: Zell Seeks Other Bidders For Cubs Franchise

    Earlier this year, it looked like Tribune Co. boss Sam Zell found a buyer for the Chicago Cubs sports franchise, but now the team is back on the auction block. This is another setback for the beleaguered Tribune Co., whose financial well-being depends on selling the team. ...Read the whole story

  • ESPN Wins Spanish Soccer Rights

    After failing to renew a deal to broadcast a tournament with the best soccer teams in Europe, ESPN will still have a foot in the game. The network will offer games from the newly reinvigorated Spanish league, which just added two of the world's most celebrated players. ...Read the whole story

  • NBC To Stream Wimbledon Online

    NBC Sports continues to do its part to further the growing list of top-tier sports events available live on the Internet. Next month's women's and men's finals at Wimbledon will be streamed live on NBCSports.com. ...Read the whole story

Dear Bev: Is there such a thing as social media etiquette?

For job hunting and personal branding, social media is a free and easy way to network and communicate, but as more and more sites are bombarded with business banter, it's essential not to cross the line ...More