January 25, 2023
Monday, June 29, 2009
As the upfront advertising market begins to percolate, some media agency executives are approaching networks about the breakthrough chance for options in the fourth … Read the whole story
Looking to take full advantage of the radically changing 10 p.m. time period, CBS is starting up a local station affiliate marketing campaign to … Read the whole story
Pressed by falling ad revenues and the broader recession, big newspaper publisher McClatchy Co. has recently been trying to rework its increasingly onerous debts. … Read the whole story
Versus' big marketing plans for its Tour de France coverage this year -- heightened by the return of Lance Armstrong, the seven-time winner of … Read the whole story
Michael Jackson's musical legacy is huge. But the real frenzy that will follow his death is the massive sales of licensed merchandise, music and … Read the whole story
