As the upfront advertising market begins to percolate, some media agency executives are approaching networks about the breakthrough chance for options in the fourth … Read the whole story
Looking to take full advantage of the radically changing 10 p.m. time period, CBS is starting up a local station affiliate marketing campaign to … Read the whole story
Pressed by falling ad revenues and the broader recession, big newspaper publisher McClatchy Co. has recently been trying to rework its increasingly onerous debts. … Read the whole story
Versus' big marketing plans for its Tour de France coverage this year -- heightened by the return of Lance Armstrong, the seven-time winner of … Read the whole story
Michael Jackson's musical legacy is huge. But the real frenzy that will follow his death is the massive sales of licensed merchandise, music and … Read the whole story