• NBC 2Q Earnings Fall 41%, Gambles On Scatter by David Goetzl

    NBC profits in the second quarter fell 41% to $539 million; 24% if two items are stripped out. Despite the bad numbers, the NBC Television Network is expected to take a heightened gamble on the scatter market for the coming season. ...Read the whole story

  • Dentsu Creates Sports America Unit To Expand Reach by David Goetzl

    Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has had success internationally. The new endeavor: Dentsu Sports America. ...Read the whole story

  • PIB: Mags Hurting, But Domestic, Celeb Titles Stabilize by Erik Sass

    After one of the worst years on record, magazine publishers are praying for a rebound in ad demand the second half of 2009 -- or at least a slowing in the rate of decline. The latest figures from the Publishers Information Bureau suggest that two categories targeting female audiences -- domestic and celebrity titles -- may be showing signs of stabilizing. ...Read the whole story

  • Rosenthal To CEO Current Media by Wayne Friedman

    Veteran media executive Mark Rosenthal has been named CEO of Current Media, the company that owns Current TV cable news network. It now has 60 million subscribers. ...Read the whole story

  • Verizon Brings Social Media To TV by Aaron Baar

    Coming soon to a television near you -- if you're a Verizon FiOS subscriber -- Facebook, Twitter and an App Store-like marketplace. It's all about bringing Internet capabilities to TV. Later this summer, DVR users will have access to an Internet Video feature allowing them to view user-generated videos from sites such as blip.tv, Dailymotion and Veoh. ...Read the whole story

  • Syfy Goes Comic-Con Hard-Core by Wayne Friedman

    For entertainment marketers, Comic-Con is a key consumer marketing event. NBCU's Syfy will bring its top shows for the big panels -- which can attract 5,000 people. ...Read the whole story

  • Alpha Fail: Quadrangle Loses 'Maxim' by Erik Sass

    In a major setback for the hedge-fund investor, Quadrangle Group has lost control of Alpha Media's Maxim to Cerberus Capital Management just two years after buying the lad mag from Dennis Publishing. ...Read the whole story

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