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Nielsen: Ad Minutes Added To Prime Time In '08
Broadcast networks produced a 3.5% increase in the number of combined commercial minutes in prime time last year -- a sign that networks may be forced to squeeze in more spots to keep revenues growing. ...Read the whole story
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IPTV Subscribers To Hit 40 Million Global Households
The still-young IPTV distribution of video from telco companies has seen significant growth -- with more to come. Media researcher Parks Associates says there will be some 40 million subscribers worldwide who will get video signals from telcos and their IPTV services. ...Read the whole story
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McClatchy Ad Revenues Fall 30% In 2Q
More grim news for the newspaper business this week as McClatchy Co. reported total advertising revenue declined 30.2% in the second quarter of 2009 compared to the same period in 2008, from $406.4 million to $283.7 million. ...Read the whole story
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Keeping Mobile: Meredith Corp. Buys Stake In Hyperfactory
Determined to continue transitioning to a multiplatform media company, Meredith Corp. has purchased a one-fifth stake in The Hyperfactory, a mobile marketing company. The move follows a series of strategic acquisitions by Meredith to expand its digital marketing capabilities for advertisers. ...Read the whole story
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4A's Combine Conferences, But Delay Date
Plans to hold the 4A's first combined media and leadership conferences in Austin, Texas -- outside a traditional Orlando-New Orleans-Las Vegas loop -- have been delayed till 2011. ...Read the whole story
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Disney's 'Hannah,' 'Derby' Grab Cable Attention
Disney Channel scored a big result from a special crossover episode of its big series -- "Wizards of Waverly Place," "The Suite Life on Deck," and "Hannah Montana." ...Read the whole story
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point-of-view
Media X: Top Down
Why spend a small fortune trying to talk to probably hundreds of millions of people when every one of them is or soon will be ... ...More
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