At a time when Madison Avenue appears obsessed with all things digital, a leading provider of media planning, flow-charting and research systems is announcing … Read the whole story
TV's upfront ad market has finally started to churn -- forced to move, in part, because of timing issues as the start of the … Read the whole story
Robert LePlae, president of TBWA in North America, is taking the same post at McCann Erickson North America, a new position for the agency … Read the whole story
Completing a trifecta of bad news from three major newspaper publishers this week, the New York Times Co. said Thursday that total ad revenues … Read the whole story
AT&T continued to add subscribers to its U-verse telco TV offering in the second quarter, although at a slower pace than the previous three … Read the whole story
Univision has signed State Farm as a multipart sponsor of its coming online novela, "Vidas Cruzadas," a link that includes integration of brand messages … Read the whole story
The NFL is throwing long with its annual draft, moving the first two rounds into prime time -- with round one on ESPN and … Read the whole story
Nielsen now says the number of completely unready homes now stands at only 1.3% of the U.S. TV homes, or 1.5 million television households. Read the whole story
Upping the ante in the magazine research game, Affinity Research is expanding its Print Effectiveness Rating Service, with plans to measure the effectiveness of … Read the whole story