Just like other media companies, Walt Disney has felt the effect of a weak economy, with lower net income and revenues in virtually all … Read the whole story
Cablevision Systems Corp. will spin off its Madison Square Garden division, which includes the New York building of the same name, the New York … Read the whole story
Sears has created a new site, Campus Ready, accessed through Facebook and Sears.com to push its new back-to-school campaign. Read the whole story
Interpublic has re-branded its branded entertainment operations, and it has tapped a well-known ad industry brand to manage it. Scott Donaton, former publisher of … Read the whole story
Analyzing data for May from its Stop-Watch ratings service, which tracks usage patterns of 250,000 subscribers, TiVo found that TV commercials lost as much … Read the whole story
Reed-Elsevier is putting most of the American magazines in its Reed Business Information portfolio up for sale after "a very difficult first half." The … Read the whole story
This spring, NBC Universal launched a place-based network on the commuter train line between New York City and New Jersey. Now, an out-of-home ad … Read the whole story