• Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics by Joe Mandese

    Schematic, the interactive advertising and media design unit of WPP Group, Thursday launched Schematic Touch, a new division focusing on digital out-of-home media. As its name suggests, the unit will emphasize the unique, tactile sensory opportunities that only place-based media can facilitate. ...Read the whole story

  • DirecTV To Launch Manhattan-Only NFL Trial by David Goetzl

    DirecTV is launching a Manhattan Project. The satellite operator is kicking off a test allowing some New Yorkers who aren't subscribers to have broadband access to its "NFL Sunday Ticket." ...Read the whole story

  • NBC To Stream 'Sunday Night Football' Live by David Goetzl

    NBC will stream all of its 17 "Sunday Night Football" games live on the Web this year, after launching the program last season. The broadcasts will also be available on NFL.com. ...Read the whole story

  • Mag Bag: 3 Group M Agencies Merge Print Buying by Erik Sass

    Mediaedge:cia, MediaCom, and Mindshare -- all properties of Group M -- are merging their print-buying operations into a single entity, according to the Ad Age Web site. While Group M will likely position the consolidation as nothing more than a move to increase efficiency, the timing suggests that company will be slimming down these divisions in response to the migration of ad dollars from print to new media. ...Read the whole story

  • Octomom Is Behind The Eight Ball by Wayne Friedman

    A two-hour Fox special, "Octomom: The Incredible Unseen Footage," on Wednesday night -- about mega-breeder Nadya Suleman -- only earned a Nielsen preliminary 1.6 rating/5 share among adults 18-49 viewers. ...Read the whole story

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