MediaDailyNews
Friday, August 21, 2009
  • Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics
    by Joe Mandese

    Schematic, the interactive advertising and media design unit of WPP Group, Thursday launched Schematic Touch, a new division focusing on digital out-of-home media. As … Read the whole story

  • DirecTV To Launch Manhattan-Only NFL Trial
    by David Goetzl

    DirecTV is launching a Manhattan Project. The satellite operator is kicking off a test allowing some New Yorkers who aren't subscribers to have broadband … Read the whole story

  • NBC To Stream 'Sunday Night Football' Live
    by David Goetzl

    NBC will stream all of its 17 "Sunday Night Football" games live on the Web this year, after launching the program last season. The … Read the whole story

  • Mag Bag: 3 Group M Agencies Merge Print Buying
    by Erik Sass

    Mediaedge:cia, MediaCom, and Mindshare -- all properties of Group M -- are merging their print-buying operations into a single entity, according to the Ad … Read the whole story

  • Octomom Is Behind The Eight Ball
    by Wayne Friedman

    A two-hour Fox special, "Octomom: The Incredible Unseen Footage," on Wednesday night -- about mega-breeder Nadya Suleman -- only earned a Nielsen preliminary 1.6 … Read the whole story