• WPP Focuses On Emerging Markets, Sorrell Upbeat About Consumer Insight Biz by David Goetzl

    WPP Group CEO Martin Sorrell suggested Wednesday that the reported move by media companies and advertisers to form their own research operation bodes well for his holding company. He says the consumer insights business, citing the new media/agency initiative, has a bright future. ...Read the whole story

  • Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research by Joe Mandese

    Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief Research Officer at Rentrak Corp., one of a group of companies vying to develop a commercialized research marketplace from the burgeoning universe of digital set-top devices. ...Read the whole story

  • B2B Ad Pages Down 30% by Erik Sass

    Total ad pages at business-to-business publications fell 30.2% in the first half of 2009 compared to the same period. For the beleaguered trade press, which has seen ad pages and revenue fall away at an even faster rate than their peers in consumer magazines, it's a knife in the heart. ...Read the whole story

  • Sole Attention: DVR Viewing A Bonanza For Advertisers by Wayne Friedman

    DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that DVR use is the highest "sole medium used with no other life activity." That's gold to advertisers. ...Read the whole story

  • Take Two: MTV Launches Made-For-TV Movies by Wayne Friedman

    MTV Networks will now try its luck with made-for-TV movies, hoping to rev up its ratings performances. Tony DiSanto, MTV programming president, says: "Storytelling is in our DNA." ...Read the whole story

  • 'Idol' Redo: Univision Launches "¡Viva el Sueño!" by Erik Sass

    Univision is launching a Spanish-language musical talent competition August 30 loosely modeled on "American Idol." It promises lots of sequins and product-placement opportunities for advertisers. The first season of the show, titled "Viva el Sueño," includes 13 weekly episodes. ...Read the whole story

  • Outsell: Newspapers Slow To Exploit Digital by Erik Sass

    "The news industry has so far failed to make the digital transition," is the blunt synopsis offered by veteran industry analyst Ken Doctor in a new report from Outsell, Inc. Reviewing the last few years, Doctor -- a former newspaperman and close follower of the ailing medium -- finds little but disappointment in the efforts of newspaper publishers to build online revenues. ...Read the whole story

  • U.S. Open Scores For CBS, Cablevision Plays Tennis by Fern Siegel

    Tennis, anyone? As in previous years, the U.S. Open is a crowd-pleaser and an ad draw. This round, CBS has sold close to 90% of its commercial inventory at rates comparable to last year. Also, Cablevision improved its net game, adding the Tennis Channel to its lineup. ...Read the whole story

  • Consensus On Census: Draftfcb Releases Media Buy Specs by Joe Mandese

    Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interested in competing for a piece of the U.S. Census 2010 media buy at: http://www.census.gov/procur/www/2010communications. ...Read the whole story

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